Adobe (ADBE) recently announced updates for its Adobe Analytics suite of products to include new and improved features. Adobe Analytics is an important part of Adobe Marketing Cloud.
The Adobe Marketing Cloud includes a complete set of analytics, social, advertising, targeting, web experience management and cross-channel campaign management solutions, together with a social-enabled UI, bringing together everything marketers need to know about their campaigns, to move from data to insights to action in quick time.
Adobe Analytics provides a complete picture of a business by turning data from customer interactions into actionable insights. The recent update includes the addition of predictive analytics capabilities, advanced real-time reporting, data visualizations, video analytics advancements and mobile app analytics.
These upgrades have been designed with a view to improve marketers’ and data analysts’ abilities to rapidly identify and take action on critical insights for their business.
The innovations will be available to users later in the current quarter. Adobe, however, remained tight-lipped about the pricing of the updated product.
Adobe continues to innovate in order to combat fierce competition. Prior to this development, in Sep 2013, it announced upgrades to Adobe Primetime, the industry’s most advanced TV delivery and monetization platform for programmers and pay-TV service providers.
Adobe reported third-quarter 2013 revenues of $995.1 million, within its targeted range of $975 million to $1.025 billion. The acquisition of Neolane during the quarter contributed approximately $6 million to third quarter revenues.
Currently, Adobe has a Zacks Rank #4 (Sell). Stocks that look attractive this season include Blackbaud Inc (BLKB), Infoblox Inc (BLOX) and PTC Inc (PMTC), all with a Zacks Rank # 1 (Strong Buy).
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