Adobe Upgrades E-learning Software (revised)


Adobe Systems Inc. (ADBE) announced the availability of its Adobe Captivate 6, an upgraded version of its e-learning authoring software, for creating interactive e-learning and HTML5-based mobile learning content.

Captivate provides users the ability to design Interactive e-learning content that is attractive and informative.

Priced at $899, the Captivate 6 will feature better mobile access to boost learner engagement via the new HTML5 publishing, with pause and resume capabilities. Additionally, with HD screencast, users can create high-definition-quality demos within the new “capture-as-a-video” workflow.

Users can also edit video and add transitions, shapes, audio and captions. Hence, content creators (e-learning developers, corporate trainers, educators and other business users) will now be able to deliver dynamic, SCORM- and AICC-compliant course content.

Adobe Captivate 6 will be immediately available through Adobe authorized resellers and the Adobe Store. The earlier e-learning software, Captivate 5.5 and Captivate 4 can be upgraded at discounted prices of $359 and $539, respectively.

E-learning is the computer and network-enabled transfer of skills and knowledge. These applications and processes include web-based learning, computer-based learning, virtual education opportunities and digital collaboration, wherein the content is delivered via the Internet, intranet/extranet, audio or video tape, satellite TV and CD-ROM.

According to a report by Ambient Insight, the worldwide market for self-paced e-learning products and services reached $32.1 billion in 2010. The five-year compound annual growth rate (CAGR) is 9.2% and revenues are expected to grow to $49.9 billion by 2015.

Adobe’s second quarter revenue was up 7.6% sequentially and 9.9% year over year, and on the higher end of management’s expected range of $1.09 billion to $1.14 billion. The successful launch of Creative Cloud and Creative Suite 6, strong Acrobat revenue and better-than-expected growth in Digital Marketing Suite business led to the strength in revenue.

The company’s products have been widely accepted, enabling it to build a strong position for itself. In fact, Adobe Captivate is widely recognized as the industry leading rapid e-learning authoring software tool.

Management is trying to grow its market share by introducing new products and warding off competition from companies like Apple Inc. (APPL) and Microsoft Corp. (MSFT).

Currently, Adobe has a Zacks Rank #4, implying a short-term Sell recommendation.

(We are reissuing this article to correct certain problems. The original article, issued June 19, 2012, should no longer be relied upon.)

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