Security and protection services provider The ADT Corporation (ADT) recently collaborated with location-based services and family networking technology provider Life360 to add a new dimension to its expanding portfolio. The partnership between the two leading players in their respective categories aims to develop innovative co-branded mobile security applications to provide greater safety and security services to families.
In order to facilitate mutual bonding and trust in the business relationship, ADT has decided to take a minority interest in Life360 by investing $25 million. Both the companies are expected to work in unison to develop a new mobile application that will offer personal security solutions for on-the-go families. The upcoming mobile app will enable users to have a direct access to ADT’s round-the-clock monitoring centers that can connect them to police, fire and emergency medical responders.
The mobile app will also integrate some features from the existing personal security offering from ADT titled ‘ADT Chaperone’. This will enable users to have greater peace of mind by remaining updated of their security concerns at the touch of a button, rather than taking a break to make a call to their loved ones. At the same time, users will enjoy the convenience of home automation, including control of lights and door locks directly from their mobile phone.
Headquartered in Boca Raton, FL, ADT offers electronic security products along with a wide range of interactive home and business automation and monitoring services for residences and small businesses in the U.S. and Canada.
ADT’s electronic security and home/business automation solutions primarily include installation and monitoring of residential and small business security and premises automation systems. These products are designed to detect intrusion; control access; react to movement, smoke, carbon monoxide, flooding, temperature and other environmental conditions and hazards; and address personal emergencies, such as injuries, medical emergencies or incapacitation.
ADT currently carries a Zacks Rank #2 (Buy). Other stocks that are worth considering in the industry include Nielsen Holdings N.V. (NLSN), CoreLogic, Inc. (CLGX) and Huron Consulting Group Inc. (HURN), each carrying a Zacks Rank #2 (Buy).