Advertisers tend to hire attractive people for their ads, obviously. Sex sells, right? But marketers also need to make their performers look like "normal" people, while retaining their good looks.
The blog "Who is that hot ad girl?" is devoted to digging up the real identities of actresses in commercials. We noticed that many of the actresses' looks were toned down to sell products.
Common tactics include putting the actress in low-key makeup, baggy clothing, a relaxed hairstyle, and bland employee uniforms.
Here are a few examples, in which the actress in the ad is compared to her own publicity material:
Fernanda Romero is certainly pretty in a McDonald's commercial, but a big shirt over a swimsuit and messy hair make the Mexican actress seem much more average-looking than she actually is:
McDonald's/Fernanda Romero's Official Website
Buffalo Wild Wings/IMDb
Nadine Heimann is your everyday dog lover in a Pronyl tick/flea repellent commercial. Heimann is an actress/model who also had a starring role in a tremendously popular Katy Perry and Timabaland music video:
Sergeant's Pronyl/Daniel A.V. PhotoMassacre, via Nadine Heimann's website
Infiniti/Marcel Indik Photography via Jessiqa's Journal
Kit Kat/Getty Images, David Livingston
For many more examples, check out " Who is that hot ad girl? " on Tumblr.
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