SAN FRANCISCO, CA--(Marketwire - Mar 5, 2013) - After a decade working together at Goodby, Silverstein & Partners and Wieden+Kennedy, creative team Hunter Hindman and Rick Condos, along with industry veteran Jordan Warren, today announced the launch of ARGONAUT, an advertising agency based in San Francisco (www.ArgonautInc.com). Joining them as founders are Max Heilbron as Head of Strategy, Robbie Whiting as Head of Creative Technology and Production, and Conal O' Doherty as Head of Growth.
"We've created ARGONAUT to help clients tackle their increasingly complex business problems, not just their advertising," said Jordan Warren, President. "Starting with a clean slate freed us up to re-think the kind of talent to assemble, and how best to have them work together to solve these unique challenges. With the backing of Project: WorldWide, a global holding company that shares our independent spirit, we'll also be able to scale quickly to service these clients."
"ARGONAUT is about people first -- the best talent teamed with the bravest clients. Lots of agencies make hit lists of brands they'd kill to work on. We have a list of people we'd kill to work with, again or for the first time," said Rick Condos, Co-Chief Creative Officer. "In our experience, it's people who make great work, not the brands they work for. So we are targeting those courageous clients that want to make history instead of repeat it, and create groundbreaking work that not only solves their business problem, but is actually wanted in the world."
"Everyone who walks through our door is expected to be a creative," said Hunter Hindman, Co-Chief Creative Officer. "That's why our founding partners are who they are. For example, Robbie is as important to the creative process as he is in developing innovative technology and managing production. Max doesn't just lead strategy, he's instrumental in the formation of our ideas from the start, informing them with brand planning, communications insights and analytics. While Conal looks for and develops relationships with clients who respect this approach, and new talent for us to tap into that are drawn to this way of working."
About the ARGONAUT Team:
Hunter Hindman and Rick Condos
Chief Creative Officers
Over the past decade Rick and Hunter have partnered at both Goodby, Silverstein & Partners and Wieden+Kennedy Amsterdam. They have been honored by Cannes, The One Show, Art Director's Club, D&AD, Epica, AICP, and many more. They have produced numerous Super Bowl spots for many different clients, and were named two of the top 20 creative directors worldwide by Creativity magazine, while also twice winning Campaign of the Year honors by the same publication. Further, they were awarded International Campaign of the Year by Campaign magazine and received the prestigious Vision award by the New York Art Director's Guild.
At Goodby, Silverstein & Partners, their responsibilities included helping to run HP, both during the "+HP" effort and "The Computer is Personal Campaign." For Frito-Lay, they shepherded Doritos' "Crash The Super Bowl" (now in its 7th year) and "Hotel 626" (widely regarded as one of the most innovative digital efforts of the 2000s). Under their guidance, they grew the Frito-Lay business from just Doritos to a portfolio including Cheetos, Fritos, Tostitos, Ruffles and Rold Gold. They ran the Chevrolet account. And they pitched and won Dickies, TD Ameritrade and Cisco, repositioning each of those brands with dynamic, integrated campaigns. During their tenure, Goodby, Silverstein & Partners won Agency of the Year twice, Agency of the Decade, and Digital Agency of the Year at Cannes.
At Wieden+Kennedy Amsterdam, they pitched and won Coca-Cola's global business, launching "The Coke Side of Life" campaign with the widely rewarded "Happiness Factory" entertainment property. The campaign ran in 191 countries and was adopted and built on by every region. During their two years abroad they also helped launch Nike+ in Europe.
In 1994, Jordan started the Internet Marketing practice at CKS where his team created the first digital efforts for clients including MCI, Visa, General Motors and Levi's. An early evangelist of Integrated Marketing, Jordan quickly rose to General Manager of CKS San Francisco adding responsibility for the agency's traditional marketing services. There he had a career-defining experience when Steve Jobs returned to Apple in 1997 and tasked his office with re-imagining the Apple brand -- from the logo to the packaging to the in-store design to the Web site.
In 1999, Jordan started Eleven, where he helped build a culture around tackling marketing problems from every angle for companies like Disney, Microsoft, Shutterfly, Williams-Sonoma and San Francisco Tourism. He also led the creation and development of Kodak's consumer digital brand, EasyShare, taking them from dead last to the top-selling consumer digital camera in the world.
In 2007, Jordan joined Agency.com as President of their West Coast operations. He brought together experts from all disciplines of advertising to deliver innovative solutions for brands like Apple's iTunes, Ask.com, eBay and Nike. Recognizing that he was transforming the role of a digital agency, Omnicom supported him in his next entrepreneurial endeavor, rebranding Agency.com San Francisco as Signal to Noise.
Head of Strategy
After graduating from Stanford University, Max began his career at Goodby, Silverstein & Partners in 2002 and stayed for the next decade. He rose quickly to the position of Group Communication Strategy Director. But noticing the convergence of communications and brand strategy, he decided to get smart on the latter and switched departments to become a Group Brand Strategy Director. This blended skill set and ability to work across the strategic spectrum makes Max unique in the industry.
During his time at Goodby, Silverstein & Partners, he was recognized with numerous awards (Effies, Media Lions, David Oglivy Awards, Jay Chiat Awards, Creative Media Awards) for work on clients such as Frito-Lay, NBA, eBay, Kayak.com, and Foster Farms. His past experience also includes clients such as Saturn, Hyundai, Elizabeth Arden, Got Milk?, Häagen-Dazs, Dreyer's, Google, Comcast, Sonic Drive-In, Nickelodeon, Cheetos, Doritos, Tostitos, and Fritos -- all of the -itos, actually. It's fair to say he's an -ito expert.
Head of Creative Technology and Production
Robbie has spent the last 13 years creating connected experiences that are a mash-up of film, art, interactivity and physicality.
While at Chiat/Day in Los Angeles, he led digital production and creative technology and was a member of the pitch teams that won Pepsi, Visa, Gatorade, Method and more. He was one of the go-ahead minds behind both the "Pepsi Refresh Project" and the digital content juggernaut that was the "Mission G" re-launch of the Gatorade brand. He also led the innovation teams on Nissan, building experiences that used bleeding edge virtual platforms and augmented reality executions. And for the "Visa Small Business Network," he helped market the first social media platform that celebrated and connected budding entrepreneurs. He was also involved in some of Apple's earliest digital efforts.
Following Chiat/Day, Robbie was Head of Integrated Production at Draftfcb San Francisco, where he managed work across all mediums. He was a part of the team that concepted and produced Levi's/Dockers social media "Wear the Pants Project" as well as Electronic Arts' "Mass Effect" release, a 3D, first of its kind effort that was acclaimed in the industry.
He then joined Duncan/Channon as Head of Creative Technology, launching an innovative Maker's Program that taught young people in the industry how to prototype, getting their hands dirty in the programming world and encouraging them to focus on the craft of bringing their ideas to life quickly.
Conal O' Doherty
Head of Growth
A native of Ireland, Conal began his career in San Francisco where he quickly rose through the sales & marketing ranks of Humanscale, which was then a small industrial design company, and helped them grow into a leader in their space, playing on a global stage.
Feeling he needed a new venture, Conal decided to move to Barcelona in 2003 (with his brave new American bride Heidi) and succumbed to the entrepreneurial itch. He was involved in a number of business ventures, including owning and operating several restaurants (that still operate today).
Later Conal joined the team at Agency.com to lead business development, forging new relationships for Agency.com with brands such as Apple, Nike, AMC Theatres and Franklin Templeton, among others.
About Project: WorldWide:
Project: WorldWide is a next-generation network of best-in-class, wholly owned marketing agencies focused on providing deeply engaging experiences that drive business results for clients. Project: WorldWide is independent and employee-owned, with more than 1,900 employees across 41 offices around the world. The agencies include George P. Johnson, Partners + Napier, JUXT Interactive, G7 Entertainment Marketing, Motive, The Spinifex Group, Affinitive, and Raumtechnik. For more information, please visit http://www.project.com.
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