aerie by American Eagle Customer Loyalty Program Surpasses One-Million Members in Just over One Year

The aerie a-list Offers Members Special Prices, Free Gifts and Invitations to Special Events

• Press Release
• Source: American Eagle Outfitters, Inc.
• On 9:00 am EDT, Tuesday October 13, 2009

PITTSBURGH--(BUSINESS WIRE)--aerie by American Eagle, the intimates and Dormwear^® line from American Eagle Outfitters, Inc. (NYSE:AEO - News), today announced that its a-list program has surpassed its one-millionth member in just over one year. American Eagle Outfitters has had proven success with loyalty programs. The company’s popular AE All Access Pass® program for AE customers, which launched in 1995, has more than 17 million members.

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Since its launch in July of 2008, the aerie a-list™ program has steadily increased its customer following by offering free gifts and special pricing offers every Thursday. Examples of free gifts include jewelry, aerie lip gloss and journals, to name a few. a-list promotions range from $5 flip flops with any $30 purchase, to 20% off an entire purchase just for being a member. a-list members also receive invitations to special events such as bra fitting parties and holiday celebrations. aerie standalone stores consistently experience higher traffic and sales on a-list Thursdays.

“aerie customers have a strong emotional connection to the brand, and the a-list program helps strengthen that bond,” said Christiane Pendarvis, chief merchandising officer for aerie. “We look forward to continuing to evolve the program, and to offer new and exciting things to benefit our aerie a-list members.”

aerie® by American Eagle is a collection of Dormwear®, intimates, and personal care products for 15- to 25-year-old girls. The collection is available in standalone aerie stores throughout the country, online at www.aerie.com, and at select American Eagle Outfitters stores. aerie features a complete fitness line called aerie f.i.t.^TM, as well as a personal care collection that includes fragrance, body care and cosmetics to complement the aerie lifestyle, which is focused on a college-aged customer. Designed to be sexy, comfortable and cozy, aerie offers customers a new way to express their personal style everyday.

About American Eagle Outfitters Inc.

American Eagle Outfitters, Inc., through its subsidiaries, (“AEO, Inc.”) offers high-quality, on-trend clothing, accessories and personal care products at affordable prices. The American Eagle Outfitters^® brand targets 15 to 25 year old girls and guys, with 953 stores in the U.S. and Canada and online at www.ae.com. aerie^® by american eagle offers Dormwear^® and intimates collections for the AE^® girl, with 133 standalone stores in the U.S. and Canada and online at www.aerie.com. MARTIN + OSA^® provides clothing and accessories for 28 to 40 year old men and women at its 28 stores and online at www.martinandosa.com. The latest brand, 77kids™ by american eagle™, is available online only at www.77kids.com. 77kids offers “kid cool,” durable clothing and accessories for kids ages two to 10. AE.COM^®, the online home of the brands of AEO, Inc. ships to more than 60 countries worldwide.

American Eagle Outfitters, Inc.
Jani Strand, 412-432-3359