For Ages 2 to 95: Gorilla Doorway Gym Brings the Playground Inside -- Swing Indoors, Punch a Boxing Bag & Do Motion Exercises in Your Own Doorway
Crowd-Funding Campaign Includes Pre-Sales Customers in the Product Development Process: Raises Over 58% of the Funds Needed for Production Within the First Week
BOSTON, MA--(Marketwire - Dec 10, 2012) - Gorilla Gym, the world's smallest and most versatile home playgym, today announced the successful launch of its crowd-funding campaign on Indiegogo.com/gorilla-gym. Launched by two Boston entrepreneurs with a mission to make it easy for everyone to exercise for at least 15 minutes every day, Gorilla Gym attaches to your doorway allowing multiple motion exercises and attachments. The founders believe their invention can 1) help fight the nation's obesity epidemic, 2) pull children away from the TV and other screens, and 3) increase quality family time.
Novel Design: Safe enough for even a 200 pound adult to swing. Gorilla Gym attaches to door frames in seconds without drilling. Unlike the limited-use doorway pullup bars of the past that cannot support motion, Gorilla Gym is secured to doorways with patented Vise-Grips, which conquer motion and expand the range of possible fitness exercises. Gorilla Gym's modular design allows fun attachments for boxing, yoga, abs and shoulder exercises, and Pilates.
Accessible: Affordably priced at under $50 for the core unit, Gorilla Gym provides families a compact and scalable alternative to expensive fitness equipment and limited use children's toys.
Crowd-Funding and Customers: After a very successful prototype demonstration at the Harvard Square Oktoberfest, where they gained over 70 new customers, hundreds of newsletter subscribers, and many interesting ideas, the two founders decided to continue to rely on customers to shape their products. Their crowd-funding campaign on Indiegogo allows early customers to influence the final product (color, new and existing attachments, etc.) In the process, they are creating passionate evangelists who are buying the products even before manufacturing begins.
Founder Quotes: "My co-founder and I strongly believe that exercising can and should be a family affair," said Kiril Stefan Alexandrov, co-founder. "We set out to create an indoor product that is accessible and fun to use by the entire family, from young children who love swinging to adults who are into Yoga or Pilates or who look for serious workouts like a martial arts. As a serial entrepreneur, I have started 5 different companies and explored multiple funding models: crowd-funding is by far the richest and most interesting of all."
For more information and demonstration video, please visit http://www.indiegogo.com/gorilla-gym and http://www.gorilla-gym.com
About Gorilla Gym:
Gorilla Gym, the world's smallest and most versatile home playgym, brings the fun of exercising and swinging indoors. Designed for busy people who don't want to fill up their home with bulky, single-function exercise equipment, Gorilla Gym is lightweight and portable and installs in your doorway in seconds without tools or drilling. Gorilla Gym supports multiple attachments for dozens of exercises and activities, including children swings, boxing fight station, fitness, yoga, and Pilates.
