Ahead of the Bell: Yahoo CEO in NYC

Yahoo CEO Marissa Mayer to attend New York event to take next step in turnaround journey

Associated Press

NEW YORK (AP) -- Yahoo CEO Marissa Mayer is promising to unveil "something special" at an event in New York on Monday as she tries to attract more traffic and advertising to the Internet company.

The Sunnyvale, Calif., company gave no further details other than that Mayer will be discussing a product. Reporters are being invited to attend the 5 p.m. event at a lounge located in New York's Times Square.

Mayer has been emphasizing the need for better mobile applications and more video since she became Yahoo's CEO 10 months ago after helping to build Google into the Internet's most powerful company during a 13-year career working here.

Yahoo Inc. has won over investors under Mayer, even though the company's revenue is still barely growing. Yahoo's stock price has risen 69 percent under Mayer's leadership. Yahoo closed down 6 cents at $26.52 on Friday.

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