Alfred Culbreth, Founder of LALPINA Water Makes Waves in Hollywood

LOS ANGELES, CA--(Marketwired - Mar 17, 2016) - Naturalist Alfred Culbreth, founder and CEO of American Premium Water Corporation (OTC PINK: HIPH), parent of LALPINA Water, has entered into a long-term strategic alliance with Beverly Hills-based motion picture production company Jeff Rice Films for product placement, branding, and joint venture initiatives.

Having already gained street cred in the music industry with partners like "My House" rapper Flo Rida, Culbreth's LALPINA brand of quality high pH water bottled strictly in glass is quickly gaining props in the famously health-conscious movie capital. "I've been a huge fan of their water for some time," says veteran executive producer Rice, who has produced over eighty films and has raised, by his estimation, several hundred million dollars over the years. "Not only you don't have to worry about the plastic, but with the slightly elevated pH it has," he noted, "once you taste it, suddenly you want it all the time. I brought pallets to the set and the crew just can't get enough."

LALPINA Water will make its screen debut in "American Satan," currently filming in Los Angeles, followed by "The Vault," both executive-produced by Jeff Rice, with LALPINA's James Cook serving as production liaison.

LALPINA WATER is sourced from a high-altitude aquifer deep in two locations, The Blue Ridge and the Blue Mountains. It is currently available in 7.3, 8.0 and 9.5 pH, either natural spring or sparkling, and in both 1-liter and 16 ounce glass bottles.

The Company will also be announcing a merger in the near future.

Safe Harbor Notice
Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). American Premium Water Corporation cautions that statements made in this news release constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. American Premium Water Corporation undertakes no obligation to revise these statements following the date of this news release. Additional details of the Company's business can be found in its public disclosures as a reporting issuer under the Securities Exchange Act of 1934 filed with the Securities and Exchange Commission's ("SEC") EDGAR database.

This press release is issued on behalf of the Board of Directors by Alfred Culbreth, CEO and Director.

Disclaimer Regarding Forward Looking Statements

Certain statements in this press release, on American Premium Water Corporation's ("APWC") website and other oral and written statements made by APWC from time to time are "forward-looking statements", as that term is defined in Section 27A of the United States Securities and Exchange Act of 1933, as amended, and Section 21E of the United States Securities and Exchange Act of 1934, as amended, Forward-looking statements include, without limitation, statements regarding beliefs, objectives, intentions, goals, plans, strategies, financial projections, any other statements regarding the future and any statements that are not purely historical. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors that may cause our actual results to differ materially from those expressed or implied by such forward-looking statements. Given these uncertainties, you should not place undue reliance on these forward-looking statements. Forward-looking statements speak only as of the date on which they are made, and APWC expressly disclaims any obligation to update or revise any forward-looking statements to reflect events or circumstances after the date thereof. All forward-looking statements, whether written or oral and whether made by or on behalf of the APWC, are expressly qualified by these cautionary statements. Forward-looking statements involve risks and uncertainties which could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. APWC's expectations, beliefs and projections are expressed in good faith and are believed by the APWC to have a reasonable basis, but there can be no assurance that management's expectations, beliefs or projections will result or be achieved or accomplished. A variety of factors, many of which are beyond APWC's control affect APWC's operations, performance, business strategy and results and could cause the actual results, performance or achievements of APWC to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements. For APWC, particular uncertainties arise, amongst others but not limited to and not in any order of importance, from (i) focusing on and allocating more resources on certain target markets (ii) the possibility to raise further equity and debt to fund future growth, (iii) changes in demand for APWC's products, (iv) performance issues with key suppliers, affiliates, agents, advisors or subcontractors, (v) changes in government changes in laws or regulations to which APWC or its suppliers are subject, including environmental laws and regulations relating to water or water sources and (vi) the inability to complete announced acquisitions, difficulty or unanticipated expenses in connection with integrating acquired businesses and the risk that anticipated synergies and opportunities as a result of acquisitions will not be realized or the risk that acquisitions do not perform as planned, including, for example, the risk that acquired businesses will not achieve revenue projections.

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