Alice.com and Green Works(R) Launch First-Ever Cleaning Products Flash Sale on Facebook

Clorox's Brand of Naturally-Derived Cleaners Partners With Alice.com to Integrate Product Purchases on Facebook and Provide Fans With Exclusive Deal of 50% Savings

Marketwired

MIDDLETON, WI--(Marketwire -02/28/12)- Alice.com, a leading e-commerce site and online marketplace for household essentials, today announces the launch of Green Works® cleaners first-ever flash sale, powered by its Alice.com Facebook storefront. Green Works' flash sale on Facebook gives consumers the opportunity to purchase a four-product bundle for only $10 -- a savings value of more than 50%.

The bundle contains the four most popular Green Works products available on Alice.com:

  • Green Works® All Purpose Cleaner Spray, 32 fl oz, Original Scent
  • Green Works® Compostable Cleaning Wipes, 30 wipes, Original Scent
  • Green Works® Dishwashing Liquid, 22oz, Water Lily scent
  • Green Works® Liquid LaundryDetergent Standard and HE, 100 loads, Original scent

Fans of the Green Works Facebook page (http://www.facebook.com/greenworks) will be able to purchase the bundle of products, with a combined retail value of $21, for only $10 by clicking the "Buy Now" button while supplies last.

"Typically, social deals have focused on bigger ticket items such as yoga classes or fine dining," said Brian Wiegand, CEO and co-founder of Alice.com. "We're thrilled to help Green Works lead the way in offering consumers deep discounts on their favorite CPG products through the industry's first-of-its-kind flash sale on Facebook."

"As social media transforms and extends into every corner of our lives, we saw an opportunity to innovate the shopping experience for our Green Works consumers," says Amy Hsiao, brand manager of Green Works cleaners. "This groundbreaking flash sale on Facebook is an exciting way for us to provide an exclusive deal to our fans."

Green Works is among the more than 600 existing brands that use Alice.com's e-commerce marketplace to expand marketing reach, better connect and engage in direct conversations with consumers. Alice.com provides participating CPG brands with advanced reports and analysis tools, giving them powerful insight on customers' behavior across all respective online brand properties. With Alice.com's powerful marketplace, brands can contribute and gain insight through collective data, ultimately resulting in a more personalized and valuable shopping experience for consumers.

For more information visit http://www.alice.com.

About Alice.com
Alice.com is an online marketplace for household essentials. As a leading provider of online retail and interactive marketing services for the Consumer Packaged Goods (CPG) industry, Alice.com offers manufacturers a direct to consumer platform that provides shoppers with competitive pricing, instant coupons, and simple automation and management of household purchases. And, with its free iPhone app, all of this is available on-the-go. Alice.com is privately held and headquartered in Middleton, Wisconsin.

The Clorox Company
The Clorox Company is a leading manufacturer and marketer of consumer products with 8,100 employees and fiscal year 2011 revenues of $5.2 billion. Clorox markets some of consumers' most trusted and recognized brand names, including its namesake bleach and cleaning products, Green Works® naturally derived home care products, Pine-Sol® cleaners, Poett® home care products, Fresh Step® cat litter, Kingsford® charcoal, Hidden Valley® and K C Masterpiece® dressings and sauces, Brita® water-filtration products, Glad® bags, wraps and containers, and Burt's Bees® and güd™ natural personal care products. Nearly 90 percent of Clorox Company brands hold the No. 1 or No. 2 market share positions in their categories. The company's products are manufactured in more than two dozen countries and marketed in more than 100 countries. Clorox is committed to making a positive difference in the communities where its employees work and live. Founded in 1980, The Clorox Company Foundation has awarded cash grants totaling more than $84 million to nonprofit organizations, schools and colleges. In fiscal year 2011 alone, the foundation awarded $4 million in cash grants, and Clorox made product donations valued at $13 million. For more information about Clorox, visit www.TheCloroxCompany.com.

Contact:
Media
Rebecca Thorman
Alice.com
(608) 662-1796
Email Contact

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