Alkaline Water Co. Increases National Distribution Footprint Through KeHE Distributors

2nd National Distributor Significantly Boosts Alkaline Water Market Visibility

Marketwired

SCOTTSDALE, AZ--(Marketwired - Sep 3, 2013) - The Alkaline Water Company Inc. (OTCBB: WTER) ("Alkaline" or the "Company"), developers of an innovative, state of the art, proprietary electrolysis beverage process, packaged and sold as a premier alkaline drinking water for balanced lifestyles, is pleased to announce the commencement of retail distribution and marketing support under the auspices of KeHE Distributors Inc.

KeHE Distributors Inc. (www.kehe.com) is a leading U.S. distributor of natural and specialty food products that fit the lifestyle of today's consumer. The employee owned and operated business was founded by Arthur Kehe in 1952, and today it is a wholesale supplier of ethnic, gourmet, organic and natural food items, serving more than 33,000 retailers across the US, Canada, Mexico, and the Caribbean.

KeHE works with over 3500 manufacturers, importers and other product supply partners to provide retailers of all types and sizes with the specialty and natural products their end-consumers desire. Some of KeHE's top accounts include Whole Foods, Albertsons, Festival Foods, Wal Mart and Publix. The company offers a well-established ability to address the unique assortment, pack-size, promotional, merchandising and shipping requirements of distinct retail channels including:

  • National and regional multi-unit grocers.
  • Mid-sized grocers.
  • Independent retailers in both the conventional and natural channels.
  • Vitamin shops, health practitioners, fitness clubs, gift shops, delis, etc.

Steven Nickolas, President of The Alkaline Water Company comments, "We are pleased to have this opportunity to build upon our growing national awareness through this relationship with KeHE. Their stated ability at identifying and managing cross channel opportunities presents multiple new avenues for increased market penetration that we look forward to exploring fully. Innovative marketing is always of interest to us, especially at the pace we are moving at today. Maintaining momentum is critical at this juncture, and we look forward to working closely with the team at KeHE."

Additional details of the Company's business, finances, appointments and agreements can be found as part of the Company's continuous public disclosure as a reporting issuer with the Securities and Exchange Commission ("SEC") available at www.sec.gov. For more information, visit our website at www.thealkalinewaterco.com.

The Alkaline Water Company Inc. (OTCBB: WTER)
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effectively bulk-packaged Alkaline Water beverage products.

About Alkaline Water Products
Alkaline Water is a pH balanced bottled alkaline drinking water enhanced with trace minerals and electrolytes. The product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged three liter and one gallon sizes. The Alkaline Water Co. is currently in the midst of a national mass markets expansion program and is already available for consumer sales at a growing number of major retail locations across many parts of the United States. Learn more about the science behind alkaline water by visiting www.thealkalinewaterco.com.

Notice Regarding Forward-Looking Statements
This news release contains "forward-looking statements." Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, the Company's expectation of results similar to the success in the Arizona market from its ongoing nationwide marketing efforts in order to replicate such success across the country. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding we will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at www.sec.gov.

Contact:

WTER Investor Relations
Phone: +1.480.656.2429
Email: investors@thealkalinewaterco.com
Website: www.thealkalinewaterco.com
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