ALLEGIANT LAUNCHES FIRST NATIONAL TELEVISION ADVERTISING CAMPAIGN
LAS VEGAS. Sept. 3, 2013 - Allegiant (NASDAQ: ALGT) announced today that it is launching its first-ever national television advertising campaign. The company, known for its exceptional travel deals and ultra-low fares, partnered with Peñabrand and Ocean Media to create and execute a campaign titled "Here`s the Deal" that would entertain consumers while educating them about Allegiant`s unique approach to saving money.
"Smart travelers love Allegiant because they know we offer an amazing value on nonstop air service to world-class vacation destinations," said Rich Winiarski, Allegiant Travel Company Vice President of Marketing. "To offer such low prices, we need to take a fundamentally different approach than traditional air carriers. Our new campaign helps consumers understand how we`re different and how these differences make it possible for them to save so much money."
The "Here`s the Deal" campaign will serve as an introduction to the brand for millions of consumers across the country. The company is the largest domestic low-cost carrier, serving as the hometown airline of more than 90 communities, including recently announced service in the New York City and Boston areas. Allegiant provides low-cost, convenient air service to top vacation destinations like Las Vegas, Orlando and Hawaii, offering lower fares, as well as great deals on hotels, cars and attractions, making vacation more affordable in the communities it serves.
"We are really excited about the opportunity to educate consumers on a smart way to travel," said Stephanie Farmer, Executive Producer, Peñabrand. "It`s always a pleasure when we work with clients with authentic messaging that has a solid benefit. It was clear to us from the start that Allegiant is a smart company working to bring their customers an alternative that works."
"Allegiant offers great value to consumers, and we are excited about the partnership. With Allegiant`s continued expansion, leveraging a national media strategy was the right move and will dramatically improve media efficiency and reach," said Jay Langan, Ocean Media President. "Ongoing analytics will also be an important competitive advantage for Allegiant as we collaborate to grow the company`s business."
"Allegiant consistently goes into new markets and accomplishes two things: we bring down the cost of vacation travel while simultaneously increasing the number of leisure travelers flying," said Winiarski. "We make more vacations possible by making travel more affordable in the communities we serve. It`s something we`re really proud of, and this new campaign will help us extend our brand beyond the 99 communities we currently serve to a whole new audience of smart travelers."
The ads will initially run for four weeks nationally. Allegiant released the ads today on YouTube, Facebook and Twitter and they have already received positive comments from the airline`s fans and followers.
Allegiant, Travel is our deal.®
Las Vegas-based Allegiant Travel Company (ALGT) is focused on linking travelers in small cities to world-class leisure destinations. The company operates a low-cost, high-efficiency, all-jet passenger airline through its subsidiary, Allegiant Air, while also offering other travel-related products such as hotel rooms, rental cars, and attraction tickets. All can be purchased through the company website, allegiant.com. The company has been named one of America`s 100 Best Small Companies by Forbes Magazine for four consecutive years. For downloadable press kit, including photos, visit: http://gofly.us/SQmY7O.
Peñabrand is an award-winning San Francisco-based creative shop and production company that works with clients to develop unique brand ideas from concept through production. Peñabrand has created innovative campaigns for a diverse list of national clients including Lumosity.com, Ancestry.com, Jeep, GE Healthcare, Jaguar and The North Face.
Ocean Media (oceanmediainc.com) is a leading independent media planning and buying agency, founded in 1996 and based in Huntington Beach, Calif. Ocean`s approach adheres to the philosophy that return on investment (ROI) should be at the forefront of every advertising campaign. The agency is well known for media efficiency and their innovative analytics work. That combination has helped launch and scale many of its clients. Ocean Media is the agency of record for eHarmony, Priceline, Angie`s List, Overstock.com, Ancestry.com, Care.com, JustFab.com and Lending Tree, among others.
Allegiant Media Contact
This announcement is distributed by Thomson Reuters on behalf of Thomson Reuters clients.
The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and other applicable laws; and
(ii) they are solely responsible for the content, accuracy and originality of the
information contained therein.
Source: Allegiant Travel Company via Thomson Reuters ONE