Alliance Data announces renewal and expansion agreement with Orchard Brands

theflyonthewall.com

Alliance Data announced its Retail Services business has signed a long-term renewal and expansion agreement to continue providing private label credit card services for Orchard Brands, a multichannel retailer of apparel and home products, focused on serving the rapidly growing market segment of women and men above the age of 50. The renewal agreement encompasses four brands currently included in Alliance Data's relationship with Orchard Brands – Blair, Haband, Old Pueblo Traders, and Bedford Fair. In addition, Alliance Data will launch startup private label credit card programs for nine of Orchard Brands' other brands. Orchard Brands posted 2012 revenues of approximately $1B.

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