Alliance Data to partner with Virgin America on credit card programs

theflyonthewall.com

Virgin America announced earlier it will partner with Alliance Data Retail Services, an Alliance Data Systems business, to launch a new Virgin America Visa Signature Credit Card and a first-ever Virgin America Premium Visa Signature Card. Under terms of the multiyear agreement, Alliance Data will partner with Virgin America to provide a full suite of credit and marketing services for the Virgin America Visa Signature Card and will leverage its full suite of acquisition tools along with its marketing and analytics expertise.

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