Will.i.am Joins 3DSystems, Promises Recycled Materials Printing by End of Year

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Will.i.am Joins 3DSystems, Promises Recycled Materials Printing by End of Year
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Will.i.am Joins 3DSystems, Promises Recycled Materials Printing by End of Year

LAS VEGAS — Musician Will.i.am is the new chief creative officer of 3D printing company 3DSystems, he and 3DSystems president and CEO Avi Reichental announced yesterday (Jan. 8) at CES 2014 in Las Vegas.

Wearing a 3D-printed bandolier and 3D-printed shoes, Will.i.am and Reichental also announced that 3DSystems has been researching ways to turn recyclable objects into 3D print material.

As an example, Will.i.am said that people would be able to take aluminum soda cans and repurpose them into the "ink" to make other 3D printed creations.

Reichental said that this would be possible in "months, not years," then later said that 3DSystems would have a solution by the end of the year.  This idea is the main reason Will.i.am signed on with 3DSystems, the musician said.

At the announcement, Will.i.am also asserted his belief that within 5 to 10 years, 3D printers will become household appliances as common as refrigerators, toasters and microwave ovens.

Will.i.am also suggested that 3D scanning and 3D printing could be used to capture moments such as concerts or other large events. After a concert, for example, fans could request prints of a high point during the performance, or print the entire audience as a memento of the experience.

Finally, the two also announced 3DSystems' plans to supply more schools with 3D printers to make the technology accessible to students and children.

"I'm passionate about teaching kids science, technology, engineering and mathematics," said Will.i.am.

He added that his position with 3DSystems wasn't "just another one of those things," i.e. a celebrity promotion.

"Outside coming up with for marketing and making [3D printing] popular ... the very core of it is trying to do good in the world," he said.

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