Amazon (AMZN) unveiled two new tablets Thursday, one called the Kindle Paperwhite tablet and a larger version of the Kindle Fire, named the Kindle Fire HD.
Amazon CEO Jeff Bezos introduced the new tablets at a press event in Santa Monica, Calif.
Bezos first demonstrated some of Kindle Paperwhite's features, including its font changing feature and its adjustable size feature, which allows users to change the size of what appears on the display screen.
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The Kindle Paperwhite is thinner than the Kindle Touch, and has a battery life of up to eight weeks. The new tablet is priced at $179 and is 9mm thin, or about a third of an inch, and weighs 7.5 ounces.
The Kindle Fire HD, which is about 8.9 inches, is a larger version of its predecessor, and has faster wifi, 25 percent less glare on the display screen and offers more memory, starting at 16GB.
Amazon's first Kindle Fire launched less than a year ago and sold for a mere $200. Since then Amazon's tablet has stolen 22 percent of the tablet market in the U.S., the company said last week.
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The online retailer's latest product launch comes in the midst of a handful of other companies unveiling their newest mobile devices.
Wednesday, Nokia announced two new Lumia smartphones, and Google's (GOOG) Motorola Mobility launched three new Droid smartphones. Next week, Apple (AAPL) will is also hosting a press event where it is expected to show off its latest iPhone.
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