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Amazon hires help, Apple's automotive future and Ferrari revs up IPO

Here are some of the stories Yahoo Finance is keeping an eye on today.

Amazon beefs up for the holidays
E-commerce king Amazon (AMZN) is hiring 100,000 seasonal workers for the holidays. That represents a 25 percent growth over last year. Competitors like Walmart (WMT), Target (TGT) and Macy's (M) are also bringing in holiday workers - about the same amount as they did last year.

Apple's Tim Cook weighs in on future of auto industry
Tim Cook is weighing in on the future of the auto industry. Speaking at the Wall Street Journal's global technology conference, Cook said he expects "massive changes" in the industry but declined to elaborate on how Apple (AAPL) may fit into those changes.

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Comcast vs. Nielsen?
Your cable box collects quite a bit of information about your viewing habits, and now Comcast (CMCSA) is reportedly looking to profit from this 'treasure trove' of data. The cable provider is in talks with audience-measurement firms and television networks, including ESPN (DIS) and Turner Broadcasting (TWX), according to The Wall Street Journal.

Ferrari IPO
Shares of Ferrari (RACE) are expected to be priced tonight ahead of an IPO tomorrow. According to CNBC, some reports suggest it may price as high as $53 a share; higher than the estimated range. But can the company move past being an expensive automaker and become a bonafide luxury brand? That's certainly what investors hope.

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