Amazon May Enter Smartphone Market

US News

Amazon is likely to enter the smartphone market on Wednesday, unveiling a new device during an event in Seattle with plans to ship it to market in September. This would put it squarely in competition with the annual fall debut of a new iPhone.

The online merchant rarely hosts press events, and the last major one was the debut of the Kindle FireTV console. Amazon's expansion of its options this year including its Prime subscription service hint at the benefits the company could gain. In May the company announced shopping on Twitter, which could potentially be a very profitable venue for mobile payments if it is done right.

Success is not guaranteed entering the competitive and expensive smartphone market. Google failed at its Nexus One attempt at a phone in 2010 then later hoped to compete when it bought Motorola Mobility handset maker for $12.5 billion in 2012. Google recently took a huge loss when it failed to compete again and it sold the phone company for $2.9 billion.

Even Facebook tried and failed at launching a phone in 2013, hoping to become more involved with its audience - 60 percent of whom access the social network on mobile devices. A well-planned, innovative Amazon phone could data mine its customer base to learn how to offer better products while linking with the tech giant's other services and devices including Kindle, says Michael Pachter, managing director for equity research at Wedbush Securities.

"I think Amazon has an integrated strategy to offer a variety of hardware solutions that allow a variety of media," Pachter says. "They will have Kindle for books, movies and games; smart phones for games, movies and communication; and Fire TV for movies and games, all working to help them monitor consumer behavior and spur more transactions."

Success of the phone depends on its application ecosystem, which is why the company showcased phones to developers recently. The news first broke about such meetings in April.

"The phone will likely come pre-loaded with Red Laser [mobile shopping platform], Amazon Prime Instant Video and a link to Amazon," Pachter says.

Amazon already has a vast ecosystem of 240,000 applications available in nearly 200 countries, but that's a fraction of the 1.2 million applications in Apple's iOS operating system. Apple's trademark iPhone dominates the smartphone market along with its rival Samsung, which builds devices using Google's Android operating system.

"A lot of people will be quick to point out what apps are not available," says Ramon Llamas, research manager for the mobile phones team at the International Data Corporation.

Amazon may have a hard sell encouraging people to leave other phone ecosystems, especially if they need to pay to download their apps again for the new device, Llamas says.

"The challenge for Amazon here is how do they make shopping on a mobile phone not just easier but an absolute delight," he says.



More From US News & World Report

Rates

View Comments (0)

Recommended for You

  • Tycoon buys 30 Rolls-Royces for Macau hotel

    A Hong Kong tycoon has placed the biggest ever order for Rolls-Royce cars, agreeing to buy 30 Phantoms to chauffeur guests at a luxury resort he's building in the global gambling capital of Macau. Stephen Hung's $20 million purchase surpasses the 14 Phantoms bought by Hong Kong's Peninsula Hotel in…

    Associated Press
  • Knee & Shoulder Relief

    Doctors speak out about knee & shoulder relief.

    AdChoicesInstaflexSponsored
  • Tycoon's arrest sends shock wave through Russia

    Tycoon's arrest sends shock wave through Russia MOSCOW (AP) — The arrest of a Russian telecoms and oil tycoon has sent shock waves through the country's business community, with some fearing a return to the dark days of a decade ago, when the Kremlin asserted its power by imprisoning the country's…

    Associated Press
  • Before You Buy Alibaba, Check Out 4 Top China Stocks

    Before You Buy Alibaba, Check Out 4 Top China Stocks While investors gear up for Alibaba Group 's (BABA) hotly anticipated initial public offering, don't forget about other Chinese stocks that are worth keeping an eye on. Today's Young Guns Screen of

    Investor's Business Daily
  • As Fed takes baby steps, Cramer's trick for profit

    In turn, Cramer says making money in the market, involves looking at the environment through the lens of the Fed. "The trick is to remember that they speak for the common person," Cramer said. "The Fed wants the common person to make money." With that backdrop always in mind, Cramer says it becomes…

    CNBC
  • "The Retiree Next Door": How successful retirees stretch their savings

    "The Retiree Next Door": How successful retirees stretch their savingsBy the time she hit her late 40s, Toni Eugenia wasn’t sure she would ever be able to retire. Eugenia, 56, a pharmacy technician who lived in Houston, was nearly $200,000 in debt and

    Yahoo Finance
  • Costco Stores in Canada to Stop Taking American Express

    “The credit card relationship between American Express and Costco Wholesale Canada will not be renewed when it expires” on Dec. 31, the company said today in an e-mail to Canadian customers. The message was attributed to Lorelle Gilpin, vice president of marketing and membership for Costco…

    Bloomberg
  • Play

    Citi, Bank of America Offer Discounted Mortgages

    Citigroup and Bank of America will offer mortgages at discounted interest rates to help borrowers with low incomes or subprime credit. AnnaMaria Andriotis joins MoneyBeat. Photo: Getty.

    WSJ Live
  • 9 Disgusting Things the FDA is Letting You Eat

    If you happen to like flavored ice-cream, then beware of an additive called "castoreum." Let's just say you don't want to know what it's made of!

    AdChoicesAnswers HealthSponsored
  • Beanie Babies creator's sentence debated in court

    Beanie Babies creator's sentence debated in court CHICAGO (AP) — Federal prosecutors seeking to put the billionaire creator of Beanie Babies in prison for hiding millions in Swiss bank accounts told appellate court judges Wednesday that the toymaker's sentence of probation threatens to erode the…

    Associated Press
  • Apple to unveil new iPads, operating system on Oct. 21 : report

    The company plans to unveil the sixth generation of its iPad and the third edition of the iPad mini, as well as its operating system OS X Yosemite, which has undergone a complete visual overhaul, the Internet news website said. Trudy Muller, a spokeswoman for Apple, declined to comment. The iPad is…

    Reuters
  • Gilead Stock Is Falling On These Drug Setbacks

    Gilead Stock Is Falling On These Drug Setbacks Gilead Sciences (GILD) shares are backsliding Wednesday on news that the patient drop-out rate for hepatitis C drug Sovaldi is quadruple that of clinical trials. In addition, the biotech's Phase 2 study results

    Investor's Business Daily
  • CNBC Anchor Calls Out Fed-Hater Bill Fleckenstein In Startling Shouting Match

    CNBC Bill Fleckenstein of Fleckenstein Capital appeared on CNBC's Futures Now program on Tuesday. Futures Now host Jackie DeAngelis came out swinging, asking Fleckenstein right at the top if he was willing to admit that he had misunderstood monetary policy. Sounding taken aback, Fleckenstein…

    Business Insider
  • Don't care about Alibaba? Here's why it may matter

    When the Alibaba Group Holding prices its initial public offering Thursday, small businesses in particular will be watching. Founder Jack Ma -the former English-teacher-turned-dot-com billionaire-has touted his e-commerce platform as a way for smaller merchants to expand their international…

    CNBC
  • Here's What Mark Cuban Wishes He Knew About Money In His 20s

    Cuban is the owner of the Dallas Mavericks basketball team. Billionaire investor and entrepreneur Mark Cuban is generous with his advice. When we asked him what he wishes he'd known about money in his 20s, he said:

    Business Insider
  • 13 Things To Knew about Jessica Brown Findlay

    Jessica is an English actress, famous for her role in "Downton Abbey." She is just as beautiful and interesting as what she portrays on screen!

    AdChoicesAnswers NowSponsored
  • Margaritaville casino owners seek bankruptcy

    The owner of Biloxi's Margaritaville casino has filed for Chapter 11 bankruptcy protection Tuesday, only hours before a hearing where the landlord aimed to seize the property. The filing by MVB Holding LLC in U.S. Don Dornan, a lawyer for landlord Clay Point LLC, said the company had planned to ask…

    Associated Press
  • Embraer to sell 50 E-175 jets to Republic in $2.1 billion deal

    Brazil's Embraer SA, the world's third largest commercial planemaker, said on Wednesday it booked a firm order from U.S. The deal, which will be included in Embraer's order book for the third quarter, is valued at $2.1 billion, the planemaker said in a securities filing. The planes will be operated…

    Reuters
  • SHOE COMPANY: Our CEO Just Disappeared And Most Of The Money Is Gone

    "and like that: he's gone." This is an actual headline from a company press release: "CEO and COO disappeared, most of the company's cash missing." (Via FastFT) In a statement, German-based shoe company Ultrasonic said its CFO,  Chi Kwong Clifford Chan, has been unable to reach the company's CEO,…

    Business Insider
  • Top Analyst Upgrades and Downgrades: AEP, BHP, GE, Incyte, 3M, Tyco, Under Armour and More

    Top Analyst Upgrades and Downgrades: AEP, BHP, GE, Incyte, 3M, Tyco, Under Armour and More Stocks were firm on Wednesday morning ahead of the FOMC meeting outcome. Tuesday’s rally may have sparked higher interest again, and investors are looking for bargains

    24/7 Wall St.
  • Play

    Tues., Sept. 16: Watch Humana Stock

    Humana, Global X Social Media Index ETF and Majesco Entertainment are among stocks to watch. WSJ's Chris Dieterich discusses the details with Michael Casey. Photo: Humana

    WSJ Live
  • Don't buy Alibaba stock: 'Dean of Valuation'

    Investors should steer clear of Alibaba , valuation expert Aswath Damodaran said Wednesday. On CNBC's " Fast Money ," Damodaran, a professor of finance at New York University's Stern School of Business, noted that he was looking at Alibaba stock from the perspective of a long-term investor, not a…

    CNBC
  • Living Paycheck to Paycheck? Here's Your Solution.

    This step-by-step article exposes a ridiculously simple method to add $1,000's to your bottom line year after year.

    AdChoicesMedia ForceSponsored
  • Billionaire Investor Says Chinese People Work Harder And Western Companies Could Face Deep Trouble After Alibaba IPO

    Michael Moritz, the chairman of VC firm Sequoia Capital, is a huge fan of Chinese internet companies and reiterated his enthusiasm for the Chinese market in an interview with The Wall Street Journal Wednesday. The billionaire investor described the Alibaba IPO as a “major landmark event” that is as…

    Business Insider