When Netflix declined to renew its licensing deal with Viacom, it lost streaming rights to a bunch of beloved kids’ shows like Dora the Explorer and SpongeBob SquarePants. Amazon was there to wipe away kids’ tears, since it streams the shows through Prime Instant Video. And on Tuesday, it announced it’s locked up the rights that Netflix lost: It’s signed a “multi-year, multi-national” streaming agreement to hundreds of Viacom shows for Prime.
Some of those will be exclusive, though it’s not clear from the press release which ones (I’ve asked Amazon to clarify):
“Prime members will now have unlimited instant streaming access to popular kids programming such as Bubble Guppies, The Backyardigans, Team Umizoomi, Blue’s Clues and Victorious, along with top-rated shows from MTV and Comedy Central like Awkward, Tosh.0 and Workaholics. Prime members will also have access to future episodes of Dora the Explorer, SpongeBob SquarePants, Fairly Odd Parents, Fresh Beat Band and more. LOVEFiLM customers in the UK and Germany will get some of the same great shows later this summer.”
Some shows from Nickelodeon and Nick Jr. will also be available through Kindle FreeTime Unlimited, Amazon’s monthly content subscription service for kids.
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