The Internet retail giant launched its "Friends & Family Gifting" feature on its website that lets customers track birthdays and special occasions, get shopping reminders and manage gift ideas year-round. MasterCard (MA) is a sponsor of Amazon's (AMZN) feature, which includes a social sharing option if you connect your Facebook (FB) account. This allows users to share which people you add to your lists. They can also create and share gift ideas via email, Twitter and Pinterest. Amazon shares rose 0.4%.
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