SAN FRANCISCO, Oct 3 (Reuters) - Amazon.com Inc,which entered the gadget-making business with the Kindlee-reader, intends to sell a set-top box that can stream Internetcontent to televisions in time for the holidays, the Wall StreetJournal reported on Thursday.
The Internet retailer has approached media softwaredevelopers as well as cable television providers in recentweeks, hoping to secure content partners for the device bymid-October, the newspaper reported, citing people briefed onthe company's plans.
Amazon did not immediately respond to a request by Reutersfor comment.
Its envisioned set-top box is codenamed "Cinnamon", and nolaunch date has been decided, the newspaper reported.
If it goes ahead with its plans, Amazon would join a marketalongside Apple Inc and Roku, which sell boxes thatstream content provided by the likes of Netflix Inc toliving rooms. So-called "smart" or Internet-connected TVs madeby Samsung and LG Electronics and gameconsoles like Microsoft's Xbox also stream onlinecontent.
Amazon has a reputation for selling hardware at close tobreak-even, as it does with its tablets, to focus on makingmoney from the sale of digital content and physical goods. Itoperates a video-streaming website as part of its "Prime"subscription service that competes with Netflix.
To compete with Netflix and Hulu in the online media market,Amazon has been building up video content ranging from TVprograms and Hollywood movies to its own original series. Prime,which costs $99 a year and promises faster delivery of goodsbought on its website, is also considered crucial to drivingonline shopping.
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