The company's popular Amazon Prime shipping and video streaming service has been offered for $79 a year until now. Consumers will still be able to get that rate, but Amazon.com (AMZN) is now offering a $7.99 monthly rate. The monthly option is being offered only to some users as part of a test, but the company sees the monthly option as a possible way to entice more holiday shoppers. Amazon shares rose 1.4% to 237.56.
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