American Greetings Pays Tribute to the Christmas Sweater with Sparkle Knits™

New collection features cards dressed in the season's most celebrated accessory

PR Newswire
American Greetings Pays Tribute to the Christmas Sweater with Sparkle Knits™
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Sparkle Knits greeting cards by American Greetings. Click Here to Download Image

CLEVELAND, Dec. 4, 2013 /PRNewswire/ -- The Christmas sweater has become a well-known symbol of the holiday season—just think of all the "themed" parties with these sweaters on full display! For those who love to show off their holiday cheer, the Christmas sweater really is the life of the party!  This year, American Greetings Corporation is honoring the Christmas sweater tradition by introducing Sparkle Knits™, a new line of holiday cards adorned in decorated sweaters that feature songs and lights.

(Photo: http://photos.prnewswire.com/prnh/20131204/CL27633)

Nothing says, "I love Christmas," like festive music, twinkling lights, and a good old fashioned holiday sweater. Well, nothing but a card collection that combines all three! Introducing Sparkle Knits, an innovative new take on Christmas cards featuring warm, light-hearted copy and mini-fleece sweaters decorated with layers of ornamental accents. With just a tug on the hanger, a favorite Christmas song plays and the sweaters light up and twinkle in harmony with the music. Sparkle Knits are available in three designs—a reindeer, teddy bear and tree.

"The holiday season is renowned for celebrating with food, family and a cozy Christmas sweater," said Carol Miller, vice president, corporate innovation at American Greetings. "Sparkle Knits offers consumers a unique and fun holiday card option that showcases the same warmth and details featured on these popular Christmas sweaters."

Consumers can find Sparkle Knits™, in addition to a great selection of fresh and inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, YouTube and Pinterest.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com.  In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.9 billion, and its products can be found in retail outlets worldwide.  For more information on the Company, visit http://corporate.americangreetings.com.

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