LOS ANGELES, CA--(Marketwire -06/14/12)- All American Pet Company, Inc. (AAPT): Convenience has emerged as an overriding trend in the packaged foods industry -- serving size, portability, natural ingredients, functionality, and taste are the hallmarks of the $1.7B FOOD BAR industry which consistently grows by double digits every year.
With its focus on the almost 80 million dogs in the US -- AAPT INTRODUCES NUTRA BARS™ -- the complete portable meal and heart-healthy, natural, semi-moist, meat-first snack individually wrapped in a 4oz. bar just for dogs. The Nutra Bar ingredient formula was designed to be totally compatible with the company's super premium meat-first 27% protein CHOMPIONS® MULTI-MEAL kibble, and the new premium, meat-first MUTT™ food for dogs brand to assure a dog's diet will remain consistent.
"Food bars are a convenience of our everyday lives and we are the only pet wellness company in the world that has made them convenient for our four-legged family members," noted Lisa Bershan, President, AAPT.
As America has mobilized so has the nation's food service industry. In 2011 the number of U.S. convenience stores grew 1.2% over the past year to a record 148,341 doors, posting $681 billion in total sales in 2011, according to Nielsen. Every drug and convenience store in America devotes 10-30 sq. ft. of shelf for power bars, energy bars and nutritional bars. Adding the convenience of Nutra Bars to their in-store pet food selections -- both on-shelf and via clip-strips -- raises the potential retail outlets available for AAPT products to more than 250,000 retail doors.
Barry Schwartz, CEO AAPT, shared: "Developing the Nutra Bars was no walk in the park... It took 5 years to align the highly palatable super-premium patent pending formula we wanted with our proprietary production process and equipment -- Nutra Bars will be the game changer."
ABOUT: All American Pet Company produces, markets, and sells natural super-premium and premium patented wellness products under proprietary brand names specifically for dogs. Forward-looking Statements: This release contains statements that are forward-looking in nature--statements that are predictive and which depend upon or refer to future events or conditions. These statements are made based upon information available to the Company as of the date of this release, and we assume no obligation to update any such forward-looking statements. These statements are not guarantees of future performance and actual results could differ materially from our current expectations. Factors that could cause or contribute to such differences include, but are not limited to, dependence on suppliers; lack of financing; delays in development or shipment of new products; introduction of new products by major competitors; inability to expand our operations to support increased growth; and declining economic conditions.
For more information on the company, visit www.allamericanpetcompany.com
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