AmEx ramps up marketing for 'check alternative' cards, WSJ says

theflyonthewall.com

Crowing competition for affluent customers from the likes of JPMorgan (JPM) drove American Express (AXP) to launch Bluebird prepaid cards in partnership with Wal-Mart (WMT) and now AmEx is ramping up its marketing for the card it pitches as an alternative to checking accounts for consumers outside its traditional audience, said The Wall Street Journal. With its move to be a more "inclusive brand," AmEx has moved into territory previously dominated by players like Green Dot (GDOT) and NetSpend, which has been acquired by Total System (TSS), the report noted.

Rates

View Comments (0)