Amex Taps Pharrell Williams as Creative Director of Platinum Card
Looks like someone’s Happy today.
Pharrell Williams, musician, producer, CFDA-anointed style icon, fashion designer and occasional Chanel model for Karl Lagerfeld, has been appointed creative director of American Express’ Platinum Card.
American Express revealed the news this morning, saying that as creative director Williams would bring “his creative vision and style to inspire and guide the global experiences, access and services that the Platinum Card is renowned for providing.” The partnership includes Williams’ guidance on experiences and events and to inspire new cutting-edge collaborations and partnerships that meet the needs of the ever-changing premium consumer lifestyle.
“I’m excited to be partnering with such a globally respected brand as American Express to inspire new innovative and creative premium experiences and work together to enhance the future of the Platinum Card,” said Williams, in a statement.
“We want the Platinum Card and the experiences it offers to be influenced and shaped by our card members, so we’re thrilled to be working with long-time card member and creative visionary Pharrell to lead some of these efforts,” said Janey Whiteside, senior vice president of Global Charge Products, Benefits and Services at American Express in a statement. “Like many of our card members, he’s traveled the globe, he has an amazing imagination and he loves to discover and share new experiences.”
Having the Pharrell Williams seal of approval has bode well for brands in recent history. The star brought excitement for G-Star, when he became a co-owner of the apparel firm in February of this year. He also had a successful partnership with Adidas. Williams also gained more traction on the business side of fashion this year when along with his partners, he repurchased Iconix Brands Group Inc.’s 50 percent interest in BBC Ice Cream LLC, owner of the Billionaire Boys Club and Ice Cream streetwear brands.
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