REDWOOD CITY, CA--(Marketwired - Sep 19, 2013) - Amobee, the company defining digital advertising, today announced that its executives will be speaking at two separate events during the 10th annual Advertising Week in New York City, September 23-27. Amobee is an official sponsor of Advertising Week, the world's premier annual gathering of marketing and communications leaders, with more than 200 distinct events throughout the week. Amobee technology is powering the ads within the official Advertising Week mobile app.
The company will also be demonstrating its new PULSE 3D technology at the events. Announced yesterday, the PULSE 3D format empowers advertisers to create realistic, interactive 3D ads that allow mobile users to engage with products in ways never possible before.
Mobile Media Summit Panel and Demos
On Monday, September 23, Aneesh Karve, Amobee technical product manager, will be featured on a panel at Mobile Media Summit, a one-day conference held during Advertising Week and focused on mobile marketing. Aneesh will be featured on the panel "Rich Media 2.0: A Look at What's Ahead" along with agency experts from Deutsch LA, Team Detroit, and JWT New York. The panel will be held at 1:55 pm ET.
Amobee will also be demonstrating the PULSE 3D technology at Mobile Media Summit, located at New World Stages: 340 W 50th St New York, NY.
Advertising Week "Kings of Content" Panel
Amobee SVP of Americas, Dakota Sullivan, will be featured on a panel discussing the future of premium video content. The panel will be moderated by Jimmy Soni of the Huffington Post and will also include experts from Universal McCann, Mekanism, Nerdist Industries, and @radical.media. The panel will be held at 9:00 am ET on Wednesday, September 25 at Times Center Hall.
Advertising Week Workshop
Aneesh Karve will also lead an Advertising Week Workshop titled "Beyond Rich Media: Building feature-rich, 3D mobile ad experiences" highlighting how creative teams can leverage PULSE 3D technology to build highly engaging 3D mobile ads that go beyond HTML5's capabilities. The workshop will be held at 2:00 pm ET at Lucille's at B.B. King Blues Club, 237 W 42 St, New York, NY.
Amobee is defining mobile advertising with comprehensive solutions and services for advertisers, publishers and mobile operators worldwide. Amobee technology enables its customers to run targeted, leading-edge mobile-centric ad campaigns on a global scale with unparalleled ROI. Amobee's proprietary PULSE 3D format empowers advertisers to create realistic, interactive 3D ads that allow mobile users to engage with products in ways never possible before. Amobee is a division of SingTel's Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. Amobee was named "Mobile Marketing & Advertising Agency of the Year" at the 17th Annual Global Mobile Awards.