According to associated press reporter, Anheuser-Busch InBev SA/NV (BUD) and MillerCoors decided to post the ingredients of their respective beer brands namely, Budweiser and Miller Lite, online on being coerced by a food blogger.
Anheuser-Busch and MillerCoors had to take this step yesterday as food blogger Vani Hari had petitioned on FoodBabe.com, demanding to know the key ingredients of these major brewers.
Following her petition, Anheuser-Busch listed the ingredients for 2 of its best-selling brands Budweiser, the official sponsor of the FIFA World Cup 2014, and Bud Light on its website tapintoyourbeer.com. The identical constituents of both the beers were water, rice, yeast, barley malt and hops.
Likewise, MillerCoors also unveiled the components of many of its brands like Coors Light, Miller Lite and 6 other brands on its Facebook, Inc. (FB) page. The ingredients of this brand are the same as those of Budweiser and Bud Light, with the exception of rice being replaced with corn.
Both companies stated that although they are not legally bound to reveal the ingredients, they were willingly complying to respect their customers’ request. Further, they plan to enlist the ingredients of other brands as well in the near future. Other brands of Anheuser-Busch include Busch, Beck's and Michelob beers, while those of MillerCoors include Redd's Apple Ale and Peroni.
Vani Hari has gained immense recognition in the food industry and has pushed various other food companies to list their cooking secrets. In the past, Hari had pressurized the renowned sandwich chain, Subway, to eliminate a particular ingredient from its bread as it was used in making of yoga mats.
The online petition, filed 2 days ago, has received over 44,000 signatures till date. Anheuser-Busch representatives have invited the petitioner to visit its brewery in St. Louis with her family to physically check the beer manufacturing process.
While MillerCoors is a joint venture held by Molson Coors Brewing Co. and SABMiller PLC, Anheuser-Busch forms part of Anheuser-Busch InBev, which is the largest brewer in the world.
Anheuser-Busch currently carries a Zacks Rank #3 (Hold). However, other better-ranked stocks in the retail sector include Citi Trends, Inc. (CTRN) and Aaron's, Inc. (AAN), both holding a Zacks Rank #1 (Strong Buy).
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