Animal Sanctuary Gets Award; Ecco Bella Customers Get Reward

WEST ORANGE, NJ--(Marketwire -01/10/12)- Ecco Bella, a natural beauty company providing organic personal beauty products that are not tested on animals, has announced a consumer gift reward program in celebration of Primarily Primates, an animal sanctuary that is supported by Ecco Bella and which recently received its accreditation by the Global Federation of Animal Sanctuaries (GFAS).

When a consumer purchases Ecco Bella's special Primarily Primates Natural Mascara, in Brown or Black, for just $22, they will receive a one-year membership in both Primarily Primates and its parent organization, Friends of Animals -- a value of $71.95.

Sally Malanga, Founder of Ecco Bella and a Board member of Primarily Primates, stated, "I am thrilled that the Global Federation of Animal Sanctuaries has recognized this amazing animal rehabilitation organization. I had visited the sanctuary in May of 2011 and seen for myself how Director Stephen Tello and his staff showed enormous compassion and professionalism in running this operation. They are clearly devoted to giving the monkeys and chimps the best life possible, considering the histories of these animals. They carefully analyze not just their nutritional needs, but the emotional and social needs as well, and deliver on those needs."

Located in Texas, Primarily Primates houses over 400 of the most difficult-to-place animals, including many cast-offs from biomedical research institutions and the pet trade. "The accreditation committee was impressed that 19 new outdoor, natural substrate large enclosures have been built at Primarily Primates since 2007," stated Patty Finch, Director of GFAS. "Such development is financially challenging, so we are pleased that Primarily Primates has been able to achieve these improvements, even in this economy, showing their determination to do what is best for the animals."

In addition, the verified status provides a clear and trusted means for government agencies and donors worldwide to recognize Primarily Primates as an organization worthy of support.

Malanga concluded, "Consumers will look beautiful, and help a beautiful cause at the same time."

Ecco Bella, http://www.eccobella.com/, is a natural beauty company which recognizes that humans have a deep connection to nature, and which advocates the peaceful co-existence of all living beings.

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