AOL Announces Partnership with Mamanpourlavie.com to Expand Premium Content Offering in Quebec

AOL signs exclusive ad representation partnership with the Quebec based lifestyle & parenting site

Business Wire

MONTREAL--(BUSINESS WIRE)--

AOL Canada announced today the expansion of its premium content offering in French and English Canada through a media partnership with popular parenting and lifestyle site Mamanpourlavie.com and its English counterpart Motherforlife.com.

As of June 10, 2013, AOL will become the exclusive media representative for Mamanpourlavie.com sites, offering a full spectrum of digital advertising solutions, including compatibility with AOL’s Premium Formats (and signature Project Devil ad format) and video integration plus custom content integration opportunities. This is the latest step in AOL’s continued commitment to providing consumers and advertisers with high quality content and advertising solutions in English and French Canada.

“This partnership with Mamanpourlavie.com continues to show advertisers the strength of our media offering - complete with innovative ad formats that drive engagement - across French and English speaking Canada,” said Leanne Gibson, head of ad products and sales operations at AOL Canada. "This compliments our growth in Quebec over the last 15 months that has included the launch of sites such as Le Huffington Post QuébecAutoblog Québec and StyleList Québec."

Launched in April 2004, followed by the launch of the English edition in 2010, Mamanpourlavie.com has become a popular site for parenting, pregnancy, motherhood and contemporary lifestyle content. With the addition of this new site, AOL Canada’s premium French language properties reach 568,000 monthly unique visitors in Canada*.

*Source: comScore Inc., Total Canada, Home and Work, April 2013. Unduplicated audience Le Huffington Post Quebec & Mamanpourlavie.com

About AOL

AOL Inc. (AOL) is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

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Contact:
Media:
Kira LeBlanc, 647-291-1598
Kira.leblanc@teamaol.com

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