After AOL announced that reserved inventory would be available to its Programmatic Upfront clients starting on January 1, JMP Securities is encouraged to hear that five agencies have already committed ad dollars to AOL, with three other agencies considering an Upfront commitment. The firm thinks that a number of changes made by the company will cause its revenue growth and profitability to accelerate, with the company starting to report better results for this quarter. It reiterates a $44 price target and Outperform rating on the stock.
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