Mon, May 28, 2012, 5:52 AM EDT - U.S. Markets closed for Memorial Day

APNewsBreak: FDA to review inhalable caffeine

APNewsBreak: FDA to probe safety of inhalable caffeine, which is sold as a dietary supplement

BOSTON (AP) -- U.S. Food and Drug Administration officials plan to investigate whether inhalable caffeine sold in lipstick-sized canisters is safe for consumers and if its manufacturer was right to brand it as a dietary supplement.

AeroShot went on the market late last month in Massachusetts and New York, and it's also available in France. Consumers put one end of the canister in their mouths and breathe in, releasing a fine powder that dissolves almost instantly.

Each grey-and-yellow plastic canister contains B vitamins, plus 100 milligrams of caffeine powder, about the equivalent of the caffeine in a large cup of coffee.

AeroShot inventor, Harvard biomedical engineering professor David Edwards, says the product is safe and doesn't contain taurine and other common additives used to enhance the caffeine effect in energy drinks.

AeroShot didn't require FDA review before hitting the U.S. market because it's sold as a dietary supplement. But New York's U.S. Sen. Charles Schumer said he met with FDA Commissioner Dr. Margaret Hamburg and she agreed to review the safety and legality of AeroShot.

"I am worried about how a product like this impacts kids and teens, who are particularly vulnerable to overusing a product that allows one to take hit after hit after hit, in rapid succession," Schumer said.

He planned to announce the AeroShot review Sunday.

Tom Hadfield, chief executive of Breathable Foods, which makes AeroShot in France, said in a statement that the company will cooperate fully with the FDA's review to address the issues raised by Schumer and are confident it will conclude that AeroShot is a safe, effective product that complies with FDA regulations.

The company said that when used according to its label, AeroShot provides a safe amount of caffeine and B vitamins and does not contain common additives used to enhance the effect of caffeine in energy drinks.

It said each AeroShot contains B vitamins and 100 milligrams of caffeine, about the equivalent of caffeine in a large cup of coffee, and that AeroShot is not recommended for those under 18 and is not marketed to children.

Meanwhile, an FDA official who was at the meeting confirmed the decision, telling The Associated Press that the review will include a study of the law to determine whether AeroShot qualifies as a dietary supplement. The product will also be tested to figure out whether it's safe for consumption, the official said.

The official spoke on the condition of anonymity because that official was not authorized to discuss the matter.

Schumer pressed the FDA in December to review AeroShot, saying he fears that it will be used as a club drug so that young people can keep going until they drop. He cited incidents that occurred last year when students looking for a quick and cheap buzz began consuming caffeine-packed alcoholic drinks they dubbed "blackout in a can" because of their potency.

Pressure from the senator and others helped persuade the FDA to stop the marketing, distribution and sale of these beverages, including Four Loko.

"We need to make sure that AeroShot does not become the next Four Loko by facilitating dangerous levels of drinking among teenagers and college students," Schumer said in a statement.

Breathable Foods says the product is different from the potent beverages. The company says that it's not targeting anyone under 18 and that AeroShot safely delivers caffeine into the mouth, just like coffee does.

A single unit costs $2.99 at convenience stores, mom-and-pops, and liquor and online stores. The product packaging warns people not to consume more than three AeroShots a day.

"When used in accordance with its label, AeroShot provides a safe shot of caffeine and B vitamins for ingestion," the manufacturer says on its website. "Caffeine has been proven to offer a variety of potential benefits for health to individuals when consumed in moderation, from providing energy to enhancing attention and focus."

AeroShot, the flagship product of Cambridge, Mass.-based Breathable Foods, is the product of a conversation that Edwards had with celebrity French chef Thierry Marks over lunch in the summer of 2007.

The first venture Edwards worked on with Harvard students was the breathable chocolate, called Le Whif. Now he's preparing to promote a product called Le Whaf, which involves putting food and drinks in futuristic-looking glass bowls and turning them into low calorie clouds of flavor.

___

Rodrique Ngowi can be reached at www.twitter.com/ngowi.

 

19 comments

  • Matt  •  3 months ago
    Cool! now if I spill it on my lap can I sue for $20,000,000?
    • steelerman 3 months ago
      One BILLION dollars! BWWAaaaaaahahahaha!
    • Canuck 3 months ago
      Then you'd look almost as stupid as the McDonald's woman.
  • Zoober  •  3 months ago
    Drug companies kill more people than they save. If we would clean up the food supply and quit eating like pigs we could stop taking so much poison.
  • Joel  •  3 months ago
    While raising my kids, there was plenty of things they could do to get hurt or killed. their mother and I laid down the law, talked to them about unsafe practices, and I informed them that if they di stupid stuff, that they would be confined to their room until they were married or dead. My kids knew I wasn't screwign around with them when it came to their safety. They complained bitterly of course. Now that they are grown with their own kids, they never stop thanking me for actually caring about them and bringing them up with a sense of concern and actual love - as opposed to the moder so-called parents who love their Lexus, Rolex, Armani suits, Gucci handbags, and million dollar houses more than their kids.
    • ALAN 3 months ago
      Well said. This is exactly how I rear my son.
    • Gerry 3 months ago
      And you call yourself a good parent? I call you a great parent!
  • James  •  3 months ago
    If the government can tax it the FDA will approve it. They could care less about the physical effects a product will have on your health. That's why we have cigarettes that generate billions in tax.
    • Cool Logic 3 months ago
      That being the case, would not marijuana be legal?
  • adubw  •  New York, New York  •  3 months ago
    I wonder if that loser Schumer will pay for this review out of his own pension, lord knows the US can't afford it. I can't stand that d-bag.
  • Gerry  •  Oswego, Illinois  •  3 months ago
    It's a matter of personal responsibility & Sen. Schumer should butt out of it. We tried an experiment before that was called prohibition & found out that it didn't work. I don't want the government doing my thinking for me or taking away my ability to make personal decisions for myself. Everytime they do they take a little more of my freedom.
  • Zoober  •  3 months ago
    Why doesn't the FDA investigate the drug companies running low on cancer medications because they would prefer to manufacturer drugs with a higher margin. It is time we take our country back from the drug companies that now own congress, advertising, teaching hospitals, and rip off medicare for billions. why does americas healthcare system not work? One reason would be we take twice as many drugs as other countries at 4x the price. Folks the profit for our health must be destroyed. These companies have brainwashed american that our system is the best in the world. It is the best for profits not for health. Bury these leeches that have no soul.
    • Old Geezer 3 months ago
      If you have Cancer, the Insurance companies want you to Die and the sooner the better!
  • RobertC  •  Anniston, Alabama  •  3 months ago
    If we, as a people, would ignore things like this, they would, probably, just, go away, as fads usually do. I would never have heard of this product, unless Sen. Schumer made a big deal out of it, and, like all drugs, it is self limiting, in that, if it is harmful, sooner, or later, it will destroy itself, or, those who CHOOSE to use it. Come on people! Let's accept a little personal responsibility, and, let people be responsible for themselves. I find it hard enough dealing with my own problems, let alone everyone elses!! Maybe the good senator just couldn't spend enough taxpayers money this week to satisfy himself! lol
    • Road Warrior 3 months ago
      ... and the kids?
    • steelerman 3 months ago
      ,,,,,,,,,,,,,,,,,,,,?
    • RobertC 3 months ago
      kids will get smater...call it improving the species.....
  • No Comment  •  3 months ago
    "FDA to probe safety of inhalable caffeine, which is sold as a dietary supplement" Last time i checked caffeine was not a dietary supplement, there is no daily recommended value for it either seeing as it is not a necessity, then again I'm sure Pepsi and coke would be jumping up and down in joy if it was lol "provides _ milligrams of caffeine per serving." just silliness
  • Vanderpool  •  3 months ago
    For folks who get caffeine headaches in the morning, this isn't such a bad idea.
  • Muffdiver  •  Irvine, California  •  3 months ago
    Sure, inhale poos, richard, beer, tacos and illegals!!! Never mind, God, Health and Education!!!
  • mm.dd.yy  •  3 months ago
    "We need to make sure that AeroShot does not become the next Four Loko by facilitating dangerous levels of drinking among teenagers and college students,"

    You'd think being alcohol-free would curb that...
  • Babble  •  Roanoke, Virginia  •  3 months ago
    2.99 for 100mg of caffeine?! What a scam, Wal Mart brand caffeine tablets "Stay Awake"
    are waaaay cheaper.
  • Harry Kneecaps  •  3 months ago
    "I am worried about how a product like this impacts kids and teens, who are particularly vulnerable to overusing a product that allows one to take hit after hit after hit, in rapid succession"

    Senator Schumer is a fool. Kids can still buy caffeine pills and take those in rapid succession. It wouldnt be difficult to down multiple bottles of 5 Hour Energy in rapid succession either. Whats so much different about this product?
  • robert  •  Oklahoma City, Oklahoma  •  3 months ago
    Pssst need some good colombian caffeine.
  • Falcon  •  3 months ago
    Supplements do need to be regulated, just because something is a herb or a vitamin does not mean it is always safe. Where do you think our first drugs came from? Also, as an example, women that take St. John's Wort may not know that when it counteracts with your birth control pill, you could get pregnant.
  • Mike in Missouri  •  3 months ago
    I'm trying to figure out how to make inhalable sugar.
  • Dila  •  Green Bay, Wisconsin  •  3 months ago
    AP = Food Nazi's
  • Mark  •  3 months ago
    Take advantage of price gold today just like what I did, I bought the videos of g0ld trading academy and through the secret code I have been earning well.
 
Recent Quotes
Symbol Price Change % Chg 
Your most recently viewed tickers will automatically show up here if you type a ticker in the "Enter symbol/company" at the bottom of this module.
You need to enable your browser cookies to view your most recent quotes.
 
Sign-in to view quotes in your portfolios.

Trading Center

Yahoo! Finance on Facebook

  YAHOO! FINANCE ON TWITTER