NEW YORK, NY--(Marketwire -08/21/12)- The rapidly growing demand for smartphone and tablets have created significant opportunities for growth for companies in the social media and mobile app market. According to recent data from the International Data Corporation the number of smartphones shipped in the second quarter grew 42 percent year-over-year. The Paragon Report examines investing opportunities in the Technology Sector and provides equity research on Groupon Inc. (GRPN) and Pandora Media Inc. (P).
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Juniper Research earlier this year estimated that annual revenues from consumer mobile applications would approach $52 billion by 2016. With the rapidly growing popularity of mobile devices, it has been crucial for companies to begin focusing on mobile advertising. In another report released by Juniper Research in July, in-app mobile ad spending was projected to reach $7.1 billion by 2015 from the $2.4 billion expected for 2012.
"Mobile advertising gives marketers the chance to reach consumers on a more personal level than any other type of advertising. Creating immersive and entertaining experiences to attract the attention of the consumer is essential for marketers wanting to take advantage of the massive increase in app usage." According to report author Charlotte Miller.
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Groupon is a local e-commerce marketplace that connects merchants to consumers by offering goods and services at a discount. Consumers can access their deals directly through the company's websites and mobile applications. Shares of Groupon hit a new all-time low after Evercore Partners analyst Ken Sena downgraded the company from "equal weight" to "underweight" on Friday.
Pandora Media gives people music and comedy they love anytime, anywhere, through connected devices. Personalized stations launch instantly with the input of a single "seed" -- a favorite artist, song or genre. The company is scheduled to release second quarter fiscal 2013 results on Wednesday, August 29, 2012, after market close.
The Paragon Report has not been compensated by any of the above-mentioned publicly traded companies. Paragon Report is compensated by other third party organizations for advertising services. We act as an independent research portal and are aware that all investment entails inherent risks. Please view the full disclaimer at: http://www.paragonreport.com/disclaimer