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Are we hitting app overload?
As a tech reporter, she's something of an outlier. But Nielsen reported in May that the number of apps installed per smartphone had jumped sharply from 32 apps per phone in 2011 to 41 in 2012. So Wortham, while an extreme case, is clearly on trend.
People download a lot of apps, but they abandon 95 percent of them, according to a study by Nuance.
And they're not spending markedly more time in apps: 39 minutes a day in 2012 versus 37 minutes in 2011.
Apple has 775,000 apps in the App Store, and Google Play is catching up quickly. But vanishingly few of those apps will capture any meaningful share of consumer attention.
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