Apple acquires Israel's PrimeSense in a $350 mln deal - Bloomberg


Nov 25 (Reuters) - Apple Inc agreed to buyIsrael-based PrimeSense Ltd, a developer of chips that enablethree-dimensional machine vision, for about $350 million,Bloomberg reported on Sunday citing a source.

PrimeSense's sensing technology, which gives digital devicesthe ability to observe a scene in three dimensions, was used tohelp power Microsoft's Xbox Kinect.

Apple's interest in PrimeSense was first reported in July bythe Israel-based Calacist news website.

"Apple buys smaller technology companies from time to time,and we generally do not discuss our purpose or plans," a companyspokeswoman Kristin Huguet told Reuters via email.

PrimeSense could not be immediately reached for commentoutside regular U.S. business hours.

The PrimeSense deal makes it Apple's second purchase of anIsraeli company. It bought flash storage chip maker Anobit inJanuary 2012.

PrimeSense's investors include Canaan Partners, Silver Lake,Gemini Israel Funds and Genesis Partners, Bloomberg reported. ()

View Comments (0)