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Apple changed Tim Cook's pay package putting 40% of his 1 million Apple shares at risk if the company's stock doesn't outperform the market over the next eight years, according to a document filed with the SEC.
That means Cook could lose millions if Apple's stock price continues to slide. He now has a huge incentive to make sure that doesn't happen.
However, the document also states Apple's board has full confidence in Cook to lead the company.
" Mr. Cook is leading this initiative by example and has the full support of the Board of Directors," the document says.
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