Apple to help Czech cartoon character Krtek enter U.S. market, Bloomberg reports

theflyonthewall.com

Czech cartoon mole Krtek, popular in communist Europe for decades, wants to move into the $21B U.S. toy market with the help of Apple (AAPL), reports Bloomberg. The launch of the stuffed-animal version of Krtek on the U.S. Space Shuttle Endeavour a year ago inspired Karolina Milerova, the granddaughter of Krtek’s late creator, Zdenek Miler, to commission IPad and IPhone apps designed to entertain kids.

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