Two years after Tim Cook's took the helm at Apple, the company is expected to unveil a redesigned iPhone next month. It will be a key moment for Cook, reports Reuters. The company he inherited has become a very different creature: a mature corporate behemoth rather than a scrappy industry pioneer, with its share price down 5% this year, despite a recent rally. It is unclear whether the spread-sheeting-loving, consensus-oriented, even-keeled Cook can successfully reshape the cult-like culture that founder Steve Jobs built.
- Tim Cook