STONY BROOK, NY--(Marketwired - Oct 8, 2013) - Applied DNA Sciences, Inc. (
Marketed as CustomerQ, Nissha uses SigNature DNA-based ink with its inkjet printing systems to help secure the fresh fish supply chain for the Ōita Fisheries Co-operative. In essence, each fish is weighed and measured at the central distribution center, and assigned its own unique product label that certifies the origin, expiration and the shipment information. The Ōita fish label is automatically linked to a central database that enables the food supplier, retailer as well as the end consumer to verify the original product information at the point of sale.
Due to the successful launch of CustomerQ DNA ink, Nissha is expanding its reach to new customers in new markets to help keep products safe from interference, and to provide fast, thorough product tracking and traceability in the event of a product recall. CustomerQ DNA ink is more advanced than conventional inkjet inks in the following ways:
- Scalable - Potentially billions of items can be printed cost effectively, with no impact to existing manufacturing process.
- Traceable - A unique DNA sequence is specifically printed onto the product itself, or packaging. This botanical-based DNA sequence is created for the brand, supplier or manufacturer as a means to 100% authenticate and distinguish an original marked item from one that is not.
- Reliable - CustomerQ DNA ink is resilient and generally resistant to removal by washing. In the case of the Ōita fish labels, even after refrigeration and several washes with water, CustomerQ DNA ink is still verifiable.
"Nissha continues to be a strong strategic partner for us in Japan and Asia. They have proven to the Japanese food market that CustomerQ DNA inkjet ink is important to ensure purity of the fish supply chain. We believe that there are vast opportunities to expand this scalable, traceable and reliable solution to a much larger global market that is not limited to food but to many areas where high quality, performance and consumer confidence matter the most," stated Dr. James A. Hayward, President and CEO, Applied DNA Sciences.
About Applied DNA Sciences
APDN is a provider of botanical-DNA based security and authentication solutions that can help protect products, brands and intellectual property of companies, governments and consumers from theft, counterfeiting, fraud and diversion. SigNature® DNA and smartDNA, our principal anti-counterfeiting and product authentication solutions that essentially cannot be copied, provide a forensic chain of evidence and can be used to prosecute perpetrators.
The statements made by APDN may be forward-looking in nature. Forward-looking statements describe APDN's future plans, projections, strategies and expectations, and are based on assumptions and involve a number of risks and uncertainties, many of which are beyond the control of APDN. Actual results could differ materially from those projected due to our short operating history, limited financial resources, limited market acceptance, market competition and various other factors detailed from time to time in APDN's SEC reports and filings, including our Annual Report on Form 10-K, filed on December 20, 2012 and our subsequent quarterly reports on Form 10-Q. APDN undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances after the date hereof to reflect the occurrence of unanticipated events.