Aristocrat Releases First Facebook Social App, Heart of Vegas(TM), and Quickly Reaches 500,000 Installs

Marketwired

LAS VEGAS, NV--(Marketwired - Jul 30, 2013) - Leading land-based and online gaming technology supplier Aristocrat has released its first Facebook app since acquiring successful social casino publisher Product Madness late last year. The first game, Heart of Vegas™ has been an instant hit, garnering 500,000 installs in just the first few weeks of its release.

Heart of Vegas features free-to-play versions of several of Aristocrat's slots, the same slots that delight players worldwide. Players have come to know and love these slot games in Las Vegas and in casinos all over the world. Facebook users can become a fan of Heart of Vegas for special rewards and enjoy bonuses such as extra free coins and access to personalized promotions.

Given the popularity and success of Aristocrat slots in casinos worldwide and the positive reaction by players to Heart of Vegas, the Product Madness team expects to deliver new Aristocrat content to Facebook users at regular intervals.

Aristocrat Managing Director, Strategy and Business Development Craig Billings said, "We are absolutely thrilled with the tremendous response Facebook users have had to Heart of Vegas. Social gaming is an important pillar in Aristocrat's online strategy, so it's very exciting to see our first game with the Product Madness team achieve such success."

Product Madness co-founders Lior Shiff and Jose Brotons said, "When we first joined the Aristocrat team, our vision was to combine Aristocrat's popular game library with our powerful social technologies and expertise. That vision is already coming to fruition, and we expect even better results in the near future."

Aristocrat Leisure Limited acquired Product Madness, Inc., a leader in the fast-growing online social casino market in November 2012.

About Aristocrat
Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a leading global provider of gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in more than 90 countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines and casino management systems. For further information visit the company's website at www.aristocrat-us.com

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