Armour® Makes Breakfast Convenient With BreakfastMakers

Six Ready-To-Eat, Portable Varieties of Items Now Available In Stores

PR Newswire

LISLE, Ill., Sept. 23, 2013 /PRNewswire/ -- Thanks to Armour®, families will never have to miss the most important meal of the day. Armour®, part of the John Morrell Food Group, a subsidiary of Smithfield Foods, has launched Armour® BreakfastMakers, a new line of refrigerated breakfast items. Armour® BreakfastMakers come in six great-tasting varieties and are portable, making them easy to include as a daily part of the morning rush.

"Breakfast just got easier," said Chuck Gitkin, vice president marketing, innovation and R&D for the John Morrell Food Group. "We understand the hustle and bustle that families face when getting prepared for the day ahead. BreakfastMakers are a terrific way for busy moms and dads to ensure their families start their morning off right. They are portable and convenient, making anywhere a fit-for-breakfast place. Whether it's your house, a bus, little league game or playground, Armour BreakfastMakers can be enjoyed anywhere by families on the go."

Armour® BreakfastMakers varieties include Cinnamon Roll, Ham Breakfast Croissant Sandwich, Mini Pancakes, French Toast Sticks, Bagel with Cream Cheese and Sausage Breakfast Wraps. All six types are ready to eat straight from the package and weigh no more than three ounces, helping simplify the most hectic time of day. Families can now take a ready-made breakfast anywhere their busy schedules lead them. 

A full public relations and marketing campaign will back Armour® BreakfastMakers. Special promotions, in-store POS, social media engagement and coupons are in full swing to support the new products. Armour® BreakfastMakers is currently using its Facebook page to offer a sweepstakes to win a 2014 Chevrolet Traverse. Fans of Armour's Facebook page are invited to guess how many Armour® BreakfastMakers packages can fit inside of the SUV. The person who guesses closest to the answer will win the new vehicle. The sweepstakes serves as a reminder of Armour® BreakfastMakers' portable nature, as well as its lightweight and compact features.

"Armour is very excited to introduce BreakfastMakers," said Shivika Jamison, Brand Manager, Armour®. "Our enthusiasm has certainly carried over into our marketing and public relations efforts. We currently have several special offers and promotions that utilize traditional media, as well as social media outlets. Over the next few months, we'll have even more to share with our consumers. We're looking forward to letting everyone know how they can make breakfast time simpler."

Armour® BreakfastMakers can be found in the refrigerated section of grocery stores across the country. For more information on Armour® and BreakfastMakers, visit www.ArmourMeats.com or www.facebook.com/armourmeats.

About Armour
With America's favorite meatball, LunchMakers kits, BreakfastMakers and pepperoni snacks, Armour® makes mealtime & snack time fun & quick for families on the go - since 1867.

About John Morrell Food Group
With over a century and a half of experience, John Morrell Food Group brands have become respected and well known for providing premium-quality meat products to families across the United States. With products ranging from lunchmeat and franks to smoked sausage, bacon and pepperoni, the John Morrell Food Group is an important part of consumers' mealtimes. The John Morrell Food Group offers several national and regional brands including Armour®, Eckrich®, John Morrell®, Curly's®, Patrick Cudahy®, Carando®, Healthy Ones®, Margherita® Kretschmar® and LunchMakers®.

About Smithfield Foods
Smithfield Foods is a $13 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Farmland®, Armour®, Cook's®, Gwaltney®, John Morrell®, Kretschmar®, Curly's®, Carando®, Margherita®, and Healthy Ones®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental, and food safety and quality programs. For more information, visit www.smithfieldfoods.com and www.smithfieldcommitments.com.

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