AssureStart Appoints Sheryl Medeiros as General Counsel

Business Wire


AssureStart, the Seattle-based online small business insurance provider, has appointed Sheryl Medeiros as general counsel. AssureStart sells business property and general liability insurance to small businesses on the Internet.

In her new role, Medeiros will oversee all company legal, regulatory and compliance matters. She also will participate on AssureStart’s business development team.

Medeiros previously was executive vice president at United Guaranty Corporation (UGC), where she played a key role in the turnaround of the company’s mortgage insurance business from 2009-2013. During that time, Medeiros served as general counsel, with responsibility for UGC’s global legal, regulatory, compliance and government affairs functions, and chief executive officer of UGC’s international business. Before joining UGC, she served as vice president of Commercial Claims and senior counsel at Safeco Insurance. Medeiros earned a bachelor’s degree from the University of California, Berkeley and a Juris Doctor degree from Georgetown University Law Center.

“We are excited to welcome Sheryl to AssureStart,” said Greg Tacchetti, AssureStart president and CEO. “Sheryl brings a wealth of legal and management experience to the team. She will be a major contributor as we continue our national expansion – both in terms of our service footprint and our strategic distribution partnerships.”

About AssureStart

Based in Seattle, AssureStart is dedicated to serving the insurance needs of small businesses with one to 30 employees. The company sells business owner’s policies (general liability and business property insurance coverage) direct to small businesses on its website, The website features a proprietary, easy-to-use recommendation engine and the ability to bind coverage online and download a certificate of insurance at the point of sale. AssureStart serves as the managing general agent for policies underwritten by Midvale Indemnity Company, an affiliate of Madison, Wis.-based American Family Insurance. Web:; Facebook:; Twitter:

About American Family

American Family Insurance offers auto insurance, homeowners insurance, life insurance, business and farm/ranch insurance in 19 states. American Family is the nation’s third-largest mutual property/casualty insurance company and ranks 373rd on the Fortune 500 list. Web:; Facebook:; Twitter:; YouTube:

Policies are underwritten by Midvale Indemnity Company, an affiliate of American Family Mutual Insurance Company. American Family Mutual Insurance Company, American Family Insurance Company, American Family Life Insurance Company, American Standard Insurance Company of Ohio, American Standard Insurance Company of Wisconsin, 6000 American Parkway, Madison WI 53783. 5148 07/14

Kallan Nelson, 206-582-3045
Laurie Johnson
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