AssureStart, the Seattle-based online small business insurance provider, has named Chad Zenner as its new chief marketing officer. AssureStart sells business property and general liability insurance to small businesses on the Internet.
In his new role, Zenner will drive AssureStart’s digital marketing and branding activities as well as enhance the online customer experience on AssureStart.com.
Zenner joins AssureStart from Principal Financial Group in Des Moines, Iowa, where he served as director of Digital Marketing. At Principal, he led the effort to improve the digital customer experience through design, technology and operational efficiencies. He also was responsible for developing online marketing strategies and managing the brand’s digital ecosystem.
Before Principal, Zenner was senior vice president of Web Marketing at Marsh & McLennan in Des Moines. There, he managed a strategy to unite hundreds of different websites offering insurance-based products. He also has held marketing positions at Kronos Talent Management Division, B2E Direct, Massini Group and Direct Marketing Solutions, all in the Portland, Ore., area. A graduate of Drake University, Zenner is a member of the Direct Marketing Association and the Association of National Advertisers.
“As we continue our national product rollout, Chad will help us tell the AssureStart story and engage with small business owners when they’re looking to buy insurance coverage,” said AssureStart CEO Greg Tacchetti. “In addition to his deep digital marketing expertise, Chad has a record of success as a strategic thinker and group leader. He will be a great addition to the AssureStart team.”
Based in Seattle, AssureStart is dedicated to serving the insurance needs of small businesses with one to 30 employees. The company sells business owner’s policies (general liability and business property insurance coverage) direct to small businesses on its website, www.assurestart.com. The website features a proprietary, easy-to-use recommendation engine and the ability to bind coverage online and download a certificate of insurance at the point of sale. AssureStart serves as the managing general agent for policies underwritten by Midvale Indemnity Company, an affiliate of Madison, Wis.-based American Family Insurance. Web: www.assurestart.com; Facebook: www.facebook.com/assurestart; Twitter: www.twitter.com/assurestart.
About American Family
American Family Insurance offers auto insurance, homeowners insurance, life insurance, business and farm/ranch insurance in 19 states. American Family is the nation’s third-largest mutual property/casualty insurance company and ranks 373rd on the Fortune 500 list. Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam; YouTube: www.youtube.com/amfam.
Policies are underwritten by Midvale Indemnity Company, an affiliate of American Family Mutual Insurance Company. American Family Mutual Insurance Company, American Family Insurance Company, American Family Life Insurance Company, American Standard Insurance Company of Ohio, American Standard Insurance Company of Wisconsin, 6000 American Parkway, Madison, WI 53783. 5167 08/14
- digital marketing
- Principal Financial Group
- general liability insurance