Attract and Interact: New GE Monogram Initiatives Draw in Designers, Consumers

Business Wire

LOUISVILLE, Ky.--(BUSINESS WIRE)--

GE Monogram® has recently introduced a number of industry-first, luxury appliances, as well as engaging programs and resources for the high-end design community. As demand from affluent consumers grows, GE Monogram offers more ways for consumers and customers to interact with the brand. Read on for the latest news on three key announcements and initiatives.

Investment in Monogram as Luxury Spending Rises
The number of core luxury consumers in the United States is expected to grow to 10.8 million by 2020. GE has invested more than $50 million in its Monogram line of premium appliances—both in services and new products—to meet the needs of today’s luxury buyers. Read More

New French Door Wall Oven Puts Culinary Possibilities Within Reach
Today's consumers are bringing the professional-level appliances and techniques they see in culinary entertainment and restaurants into their kitchen to help create fine-dining-worthy creations. The influence of the professional chef has inspired a new Monogram French door wall oven that's fit for the pros but designed for the home. Read More

GE Challenges Designers in $150,000 Dream Kitchen Design Contest
GE will award kitchen designs that include GE Monogram appliances in its newly launched Monogram Dream Kitchen Design Contest. A total of $150,000 in cash prizes will be awarded, including a grand prize of $25,000. Read More

Contact:
GE Appliances
Julie Wood, PR Manager, 502-452-5914
julie_wood@ge.com

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