HERNDON, VA--(Marketwired - Jun 30, 2014) -
- Audi ranked as the Best Luxury Brand in the 2014 study
- Audi Q5, Q7 and A5 recognized as a category winners
- Audi tops awards for third year in a row
Audi ranked Best Luxury Brand in the newly released 2014 Total Quality Index™ (TQI) study presented by Strategic Vision. Additionally, the Audi Q5 topped the Near-Luxury category, the Audi Q7 topped the Luxury CUV category, and the Audi A5 Coupe topped the Premium Coupe category.
"Audi is proud to be named the Best Luxury Brand in the Total Quality Awards for the third year in a row," said Scott Keogh, President, Audi of America. "Audi is dedicated to providing the best ownership experience for our drivers and we're thrilled to once again be honored."
The Strategic Vision Total Quality Index score is a holistic measure that encompasses positive and negative product experiences including reliability, actual problems, driving excitement and other measures that collectively are energized by the emotional response associated with the aggregate of all those experiences.
The Audi A5 combines beauty, power and efficiency with a 2.0-liter TFSI® engine that offers quattro® all-wheel drive and is mated to a six-speed manual transmission or an eight-speed Tiptronic® transmission. Inside, the A5 represents an ever-higher standard being set by Audi for its expressiveness, comfort and technology matched by the brand's signature fit and finish.
The Audi Q5 is admired for its smooth and efficient 2.0-liter turbocharged 4-cylinder engine and is offered in V6 and hybrid variants, giving buyers options that suit their needs. The Q5 combines the sports appeal of a sedan with high variability of its interior space and many practical solutions for recreation and everyday driving.
The seven-passenger Audi Q7 exceeds driver and passenger expectations for functionality and comfort with a luxurious, premium interior including heated and available cooled, twelve-way power front seats, fore and aft adjustable rear middle seats, and foldable seats in the third row. Q7 customers have the option of a gasoline turbocharged, fuel-injected 3.0 liter TFSI engine, or a powerful yet fuel efficient V6 turbocharged direct injection TDI clean diesel engine. The 2014 Audi Q7 offers Audi connect with a rolling Wi-Fi® hotspot for up to eight passenger devices and Google Voice Local Search. A full complement of airbags, including Sideguard® head curtain airbags for all three rows of seats helps ensure passengers stay safe.
ABOUT STRATEGIC VISION
Strategic Vision is a research-based consultancy with over thirty-five years of experience in understanding the consumers' and constituents' decision-making systems for a variety of Fortune 100 clients, including most automotive manufacturers. Its unique expertise is in identifying consumers' comprehensive, motivational hierarchies, including the product attributes, personal benefits, value/emotions and images that drive perceptions and behaviors. J. Susan Johnson, CEO of Strategic Vision, coined the phrase and implemented measuring scales of "True Innovators" (or "True Innovation"), meaning innovation that is rich, makes an impact, intuitive, motivational, in-depth and specific. The ValueCentered® psychology and research methods were defined by Dr. Darrel Edwards in 1968, and enhanced by co-founders J. Susan Johnson (1972) and Sharon Shedroff (1975). For further information, contact Alexander Edwards or Christopher Chaney at (858) 576-7141.
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered 1,575,500 vehicles to customers globally in 2013, and broke all-time company sales records for the 4th straight year in the U.S. Through 2018, AUDI AG will invest about $30 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicles and business topics.
- Automotive Industry
- Strategic Vision
- Audi Q7
- Audi Q5