Augme Technologies Receives New Targeted Marketing Patent

Over 80 Patent Applications Currently Pending

Marketwired

NEW YORK, NY--(Marketwire -06/25/12)- Augme® Technologies, Inc. (AUGT) ("Augme") ("the Company"), a technology and services leader in interactive media marketing that offers the only patented end-to-end mobile marketing platform, today announced that the United States Patent and Trademark Office has issued U.S. Patent No. 8,219,642 entitled "System and Method for Adding Targeted Content in a Web Page." The Company also announced that it currently has 80 patent applications pending, including more than 50 applications submitted over the past six months through the successful implementation of ipCapital Group's invention process. Augme's intellectual property portfolio ("IP") now totals 13 issued patents.

The new patent adds foundational claims, and includes a priority date of October 28, 1999 and coverage through 2019 that broadens Augme's already strong patent coverage involving the delivery of targeted, localized, and interactive content to mobile and Internet consumers. The early priority date gives Augme and its Hipcricket operating business unique advantages in intellectual property enforcement. The foundational mobile marketing patent portfolio is a critical barrier to entry to Augme's competitors and a revenue center through Augme's enforcement and licensing practice.

In June 2011, Augme announced the hiring of ipCapital Group to support the strategic expansion and monetization of its IP portfolio. The strategy implemented by Augme focuses on directed invention, accelerated IP development and the continued expansion of Augme's IP assets across multiple patent families. Augme's internal IP development efforts are complemented by its ongoing external patent acquisitions, including patents acquired from Geos Communications IP Holdings, Inc. on May 24, 2012.

"The '642 patent will bolster our enforcement efforts and licensing model," stated Paul Arena, Chief Executive Officer of Augme Technologies, Inc. "This new patent accelerates Augme's continued pursuit of innovation in the mobile marketing and mobile advertising space and the continued growth of our IP portfolio."

"Augme's IP development activities are a direct result of the IP strategy it defined with ipCapital in 2011," said John Cronin, Managing Director and Chairman of ipCapital Group, Inc. "Augme has institutionalized a 'Patent Factory' model not only to accelerate patent portfolio growth across the mobile marketing landscape but to assure that patent quality continues to be the focus. The innovation generated in recent months will allow the company to monetize the long-term competitive advantages of building the leading portfolio in its industry."

"As the utilization of our AD LIFE® platform to power mobile marketing campaigns accelerates, we will continue to add critical functions that fortify our market leadership position," commented Fred DuFresne, Senior Advisor at ipCapital Licensing Company and a member of Augme's Advisory Board. "We are able to isolate, commercialize, and patent around these concepts and innovations to create IP-protected capabilities with far reaching coverage across numerous key verticals."

About ipCapital Group, Inc.

ipCapital Group has been serving clients that range from early stage to Fortune 500 companies since 1998. Its interdisciplinary team, trained in business, law, marketing, and product development, provides a systematic and comprehensive view of the full lifecycle of IP, from inception through the creation of shareholder value. ipCapital Group maximizes business results for clients that seek to develop and execute IP strategies, strengthen and monetize IP portfolios, and establish and implement Intellectual Asset Management (IAM) practices. For more information, visit www.ipcg.com.

Prior to founding ipCapital Group in 1998, John Cronin spent over 17 years at IBM and became its top inventor, with over 100 patents and 150 patent publications to his credit. He also created and ran the IBM "Patent Factory," which was essential in helping IBM become number one in U.S. patents. ipCapital Group has since invested millions in improving and codifying the "Patent Factory" approach for use by a wide range of companies that are interested in accelerating the creation of high-quality and strategic patent portfolios.

About Augme Technologies, Inc.

Augme® Technologies, Inc. (AUGT) provides strategic services and mobile marketing technology to leading consumer and healthcare brands. Selling its products and services under the Hipcricket® brand, Augme's platform has provided measurable successes across an industry-leading 175,000 campaigns for its clients, which include many of America's brand-name leaders (e.g., Macy's, MillerCoors, Nestle, Clear Channel) in a variety of industries, along with their agencies. Augme's offerings allow marketers, brands, and agencies to plan, create, test, deploy, and track mobile marketing programs across every mobile channel, including SMS, MMS, 2D/QR codes, mobile websites, advertising networks, social media and branded apps. Augme's platforms facilitate consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE® solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering. Augme also provides business-to-consumer solutions, including national mobile couponing campaigns, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE®, Augme in 2011 acquired the assets of Hipcricket®, Inc. and JAGTAG, Inc. and licenses the digital broadcast platform BOOMBOX®. The Company's industry-leading patent portfolio includes 13 issued patents and over 80 pending patents in the U.S. and internationally with over 2,000 claims in the Technology, Media and Telecommunications ('TMT') space. Augme is headquartered in New York City, with operations in Seattle, Atlanta, Dallas, Los Angeles, San Francisco, Chicago, Miami and Tucson. For more information, visit http://www.augme.com or www.hipcricket.com.

Augme Technologies™, Hipcricket®, Augme®, AD LIFE®, BOOMBOX®, AD SERVE® and the Augme logo are trademarks of Augme Technologies, Inc. All rights reserved. 2009-12.

Forward-Looking Statements

This release includes forward-looking statements. All statements regarding our expected future financial position, including management's revenue guidance, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. Factors that may cause actual results to differ materially from those in the forward-looking statements include those set forth in Augme's Form 10-K for the year ended February 28, 2011 and more recent reports and registration statements filed with the SEC. Augme Technologies, Inc. is under no obligation (and expressly disclaims any such obligation) to update or alter such forward-looking statements, whether as a result of new information, future events or otherwise.

Contact:
Investor Relations
Stephanie Prince / Jody Burfening
Lippert/Heilshorn & Associates, Inc.
(212) 838-3777
sprince@lhai.com or ir@augme.com
IP Communications
Bruce Berman
Brody Berman Associates
(212) 683-8125
bberman@brodyberman.com

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