Avon Products appoints new marketing leader

Avon Products appoints P&G executive Patricia Perez-Ayala as head of marketing

Associated Press

NEW YORK (AP) -- Avon has appointed a former Procter & Gamble executive as head of marketing for the beauty products company.

It is one of several recent leadership changes as the New York company tries to turn around its business.

Avon Products Inc. said Patricia Perez-Ayala will become its senior vice president, chief marketing officer and global brand and category president next month. She will be responsible for global management of Avon's brand and marketing.

Perez-Ayala previously worked for consumer products giant P&G as its vice president and general manager of its Eastern European business.

Avon is struggling to improve its performance after suffering through declining sales, a bribery investigation and other issues. The company has brought in a new CEO, tried to cut costs and focus on improving sales through international markets.

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