MIAMI, FL--(Marketwired - Oct 10, 2013) - Avoya Travel®, an American Express Travel Representative and one of the leading travel companies in North America and beyond, today announced it has won four of Travel Weekly magazine's Magellan Awards. Avoya's marketing strategy, Travel Agency Operating System™, travel agent education, and direct mail received top recognition. The awards signify Avoya's innovative leadership in the travel industry and in creating exceptional vacation experiences for travelers worldwide.
The Travel Weekly Magellan Awards recognize some of the many groundbreaking approaches used by Avoya to provide distinct advantages for customers, travel professionals, and its travel industry supplier partners. Avoya was presented with the travel industry's coveted Magellan Awards for the 'Travel Agent Innovation,' 'Booking Interface,' 'Direct Mail,' and 'Advertising and Marketing' categories.
"At Avoya Travel, we continue to evolve the vacation planning experience by developing strategies that support our Independent Agency Network and supplier partners in delivering exceptional vacations for our customers," said Van Anderson, Co-President of Avoya Travel. "Being recognized with top industry awards is further validation that Avoya continues to be a leader in travel."
The Magellan Awards highlights:
- The Avoya Mastermind Program™ is an active, motivated, and innovative community of travel entrepreneurs that use technology and a personalized, small group approach to bring together and share their collective talents and knowledge. It is a proven program that enables and empowers Avoya Independent Agencies to reach their maximum sales potential and incomes.
- Agent Power™ is Avoya's all-encompassing Travel Agency Operation System including a new streamlined search and booking interface. Avoya recently made it possible for travel professionals to much more easily find the best value and rates for clients, saving agents hours in research and giving them a competitive edge over any other technology.
- Avoya's Direct Mail campaigns have broadened in-home communication with travelers resulting in the creation of more Live Leads™ and a significant increase in customer retention for Avoya's Network of Independent Agencies.
- Avoya's Wave Season Sale marketing campaign engaged customers with Avoya Advantage™ deals, benefits, and dynamic content through a multi-touch email and direct mail program that was successful in driving new Live Leads to Avoya's Independent Agencies and led to tens of millions in revenue growth.
The Travel Weekly Magellan Awards distinguish the best in travel across the entire spectrum of industry segments and salute outstanding travel professionals. Presenting awards to top travel organizations and professionals worldwide, the Magellan Awards winners are selected by Travel Weekly editors and industry experts such as Peter Greenberg, Travel Editor for CBS News' The Early Show; Lalia Rach, Professor and Founding Dean for NYU Tisch Center for Hospitality, Tourism and Sports Management; plus many more.
With leading technology, marketing, sales development, innovation, and more, Avoya has won virtually every supplier's top award for its ability to generate new business, including being named 'Travel Agency of the Year' by Royal Caribbean, Norwegian Cruise Line, Celebrity Cruises, Carnival Cruises, American Express, Oceania Cruises, and more.
Avoya Travel (www.AvoyaTravel.com) has a long-standing reputation in the travel industry for being one of the top producing and most innovative travel companies worldwide. The company has been a part of the American Express Travel Representative Network for 25 years and has an elite network of independently owned and operated travel agencies.
Travelers interested in booking their next vacation with Avoya Travel, should call 800-753-1463 or visit www.AvoyaTravel.com, or for customers located in Canada, call 866-935-4051 or visit ca.AvoyaTravel.com. Travel agency owners and professionals interested in growing their business should contact Avoya Travel at 800-521-2597 or visit www.JoinAvoya.com.
About Avoya Travel:
Avoya Travel® (www.AvoyaTravel.com) is one of the largest and most awarded travel companies in North America and beyond. As an American Express Travel Representative for 25 years, Avoya® is deeply committed to Integrity and Professionalism™, quality service, and success in every aspect of planning cruises and vacations. With hundreds of Independent Agencies in its Network, Avoya provides exclusive discounts, amenities, and first-class customer service to travelers worldwide.