Axtel and Ericsson bring next-generation TV to Mexican viewers


STOCKHOLM, SWEDEN--(Marketwire - Feb 4, 2013) -

* AXTEL has entered a partnership with Ericsson for the deployment, integration and management of a next-generation TV platform

* Users to enjoy TV services that provide greater control, interactivityand personalization

* AXTEL selects Ericsson as managed services, consulting and systems integration partner for TV service commercial launch

In Mexico, TV is more popular than ever. According to Ericsson(NASDAQ: ERIC)ConsumerLab's annual study - presented in the TV & Video Consumer TrendReport2012 - 24 percent of Mexican consumers say they have increased their TVsubscriptions. To remain competitive and meet the growing consumer demandfor TVservices that offer greater control and interactivity, Mexican operatorAXTELhas entered a partnership with Ericsson for the deployment, integration andmanagement of an end-to-end next generation TV platform.

The system deploys a number of Ericsson TV solutions, including thehigh-performance MPEG-4 AVC headend for linear and on-demandstandard-definition (SD)and high-definition (HD) TV channels, as well as the award-winning EricssonMultiscreen TV Solution.

Jenaro Martínez, AXTEL TV Project Director, says: "We rely onEricsson'sleadership in TV and managed services as we embark on this very importantinitiative. We are pleased to have Ericsson as our solutions provider andpartner in providing our users with interactive and innovative TVservices."

Nicolás Brancoli, Vice President, Ericsson Latin America andCaribbean, says:"This contract marks the beginning of a new partnership between AXTEL andEricsson, and underlines our commitment to offer innovative solutions toourcustomers. It allows us to help AXTEL meet consumers' growing demand for TVservices that offer greater control and interactivity."

Ericsson's TV solution will enable AXTEL to harness greater efficiencies,launchnew, differentiated services and grow revenues as it provides its userswith thelatest-generation of personalized and interactive TV experiences. A keyfactorin AXTEL's decision to choose Ericsson was Ericsson's ability to offer aworldclass Network Operations Centre (NOC) and video management infrastructuretohelp mitigate operational complexities and risks. This will allow AXTEL tofocuson its core business functions and to secure a successful service launch ofitsnew triple play bundled offer in Mexico.

Ericsson has to date signed more than 240 IPTV contracts. These includecommercial multi-screen contracts, IPTV system integration projects, IPTVheadend contracts and IPTV infrastructure contracts for access, metrotransportand IP Edge.


Ericsson TV and Video report 2012 PDF:

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Ericsson is the world's leading provider of communications technology andservices. We are enabling the Networked Society with efficient real-timesolutions that allow us all to study, work and live our lives more freely,insustainable societies around the world.

Our offering comprises services, software and infrastructure withinInformationand Communications Technology for telecom operators and other industries.Todaymore than 40 percent of the world's mobile traffic goes through Ericssonnetworks and we support customers' networks servicing more than 2 billionsubscribers.

We operate in 180 countries and employ more than 100,000 people. Founded in1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the companyhadrevenues of SEK 226.9 billion (USD 35.0 billion). Ericsson is listed onNASDAQOMX, Stockholm and NASDAQ, New York stock exchanges.

Axtel and Ericsson bring next-geneartion TV to Mexican viewers:

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