B&N adds more movies and TV shows to Nook Video, but who’s going to watch?

Gigaom

Barnes & Noble announced Thursday that it’s signed partnerships with a number of studios — Lionsgate, MGM, Paramount, Relativity Media, National Geographic, Little Pim and Film Buff — to add new movies and TV shows to Nook Video, the service it launched last fall.

A press release laid out some of the new offerings, including:

“Blockbuster films The Hunger Games, the Twilight movies, Tyler Perry’s Madea Gets a JobSkyfall, Rocky, FargoFlightParanormal Activity 4Act of Valor, Safe Haven, House at the End of the Street; independent films from Film Buff’s catalog including Charles Swan and Exit from the Gift Shop; and TV shows like Mad MenBorder Wars, Great Migrations, Amazing Planet; as well as educational content via Little Pim, the leading foreign language learning program for young children, plus many more.”

The Nook Video store already included content from HBO, Sony Pictures Home Entertainment, Starz, Viacom and Warner Bros, plus some Disney movies. Barnes & Noble says the store has “thousands” of titles and is adding “thousands and thousands more.”

A number of Nook Video’s offerings are also available for streaming from Netflix and Amazon Prime Instant Video. Unlike those companies, Nook doesn’t offer streaming memberships — content has to be purchased à la carte on a Nook tablet. (Barnes & Noble says the content will be able to be streamed from its website soon.) It’s certainly an option for someone who already owns one of these devices, but it’s unlikely to draw users away from Netflix, Amazon or iTunes. Adding these titles is B&N’s attempt to create a viable media ecosystem for Nook — and the company insists it’s “committed” to these devices, even as Nook sales plunged in the last quarter.

This story was updated at 3:24 p.m. ET with a comment from Barnes & Noble on how many titles Nook Video contains.




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